Airbnb Occupancy Rates in Staffordshire, England(April 2026)

Source: GuestFavoritesLast updated: 2026-04-02

Airbnbs in Staffordshire, England earn an average of £28,737 per year, with a typical occupancy rate of 53% and daily rates averaging £148. There were 1,785 listings published on Airbnb in April 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Staffordshire, England.

Staffordshire Airbnb Market Map (April 2026)

1,785 listings

Staffordshire Market Performance

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Average Daily Rate (ADR)£148Average daily income from a booked room in Staffordshire.
Occupancy Rate53% Indicates strong demand and frequent bookings.
Median Annual Revenue£28,737The usual yearly earnings for an Airbnb in Staffordshire.
Active Listings1,785The total count of active short-term rental listings.

Period: April 2025 - March 2026

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How Often Will Your Airbnb Be Booked in Staffordshire?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Staffordshire is 53%, meaning properties are booked for about 194 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Staffordshire

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
88%69%45%13%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Staffordshire

Peak Months

February, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, June

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Staffordshire?

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One of the most common questions for potential Airbnb hosts in Staffordshire is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Staffordshire

Best-in-class Airbnb properties (top 10%) in Staffordshire achieve around £39,934 annually, while strong performers (top 25%) earn at least £24,392. Typical properties generate about £13,122 per year, and entry-level listings (bottom 25%) see earnings near £3,208, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Staffordshire?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Staffordshire Airbnb market currently features 1,785 active listings with an average occupancy rate of 53%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

April 20251,565 Airbnbs
↑ 14%vs
March 20261,785 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 14% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Staffordshire.

Strategic Entry into Staffordshire Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Staffordshire?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Staffordshire is £148 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Staffordshire

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£232per night£142per night£98per night£49per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Staffordshire?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Staffordshire market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£39,934
Strong Performers (25%)£24,392
Market Average£28,737
Entry Level (25%)£3,208
Profitability Factors
High Occupancy: 53% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £148 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Staffordshire offers strong profitability potential with competitive pricing advantages. The combination of 53% occupancy and £148 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Staffordshire?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Staffordshire.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Staffordshire Are Most Profitable for Airbnb?

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Not all areas within Staffordshire perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Swynnerton

Active Listings84
Daily Rate£118
Occupancy48%
Revenue£21,137

Waterhouses

Active Listings46
Daily Rate£204
Occupancy45%
Revenue£33,628

Cheadle

Active Listings57
Daily Rate£128
Occupancy56%
Revenue£26,393

Horton

Active Listings29
Daily Rate£249
Occupancy54%
Revenue£50,127

Ipstones

Active Listings33
Daily Rate£--
Occupancy--%
Revenue£--

Wetton

Active Listings24
Daily Rate£--
Occupancy--%
Revenue£--

Alton

Active Listings30
Daily Rate£--
Occupancy--%
Revenue£--

Werrington

Active Listings43
Daily Rate£--
Occupancy--%
Revenue£--

Farley

Active Listings23
Daily Rate£--
Occupancy--%
Revenue£--

Quarnford

Active Listings18
Daily Rate£--
Occupancy--%
Revenue£--

Silverdale

Active Listings45
Daily Rate£--
Occupancy--%
Revenue£--

Leek

Active Listings44
Daily Rate£--
Occupancy--%
Revenue£--

Brown Edge

Active Listings34
Daily Rate£--
Occupancy--%
Revenue£--

Alstonefield

Active Listings30
Daily Rate£--
Occupancy--%
Revenue£--

Lichfield

Active Listings29
Daily Rate£--
Occupancy--%
Revenue£--

Abbots Bromley

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Butterton

Active Listings18
Daily Rate£--
Occupancy--%
Revenue£--

Leekfrith

Active Listings25
Daily Rate£--
Occupancy--%
Revenue£--

Longnor

Active Listings29
Daily Rate£--
Occupancy--%
Revenue£--

Kidsgrove

Active Listings33
Daily Rate£--
Occupancy--%
Revenue£--

Barlaston

Active Listings39
Daily Rate£--
Occupancy--%
Revenue£--

Heathylee

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Fawfieldhead

Active Listings24
Daily Rate£--
Occupancy--%
Revenue£--

Sheen

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Doxey

Active Listings34
Daily Rate£--
Occupancy--%
Revenue£--

Biddulph

Active Listings23
Daily Rate£--
Occupancy--%
Revenue£--

Eccleshall

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Onecote

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Denstone

Active Listings20
Daily Rate£--
Occupancy--%
Revenue£--

Fazeley

Active Listings21
Daily Rate£--
Occupancy--%
Revenue£--

Hopton And Coton

Active Listings21
Daily Rate£--
Occupancy--%
Revenue£--

Rocester

Active Listings18
Daily Rate£--
Occupancy--%
Revenue£--

Burton

Active Listings29
Daily Rate£--
Occupancy--%
Revenue£--

Hednesford

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Dilhorne

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Stone

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Bridgtown

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Rushton

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Creswell

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Colwich

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

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