Airbnb Occupancy Rates in Sumatra Barat, Indonesia(October 2026)
Airbnbs in Sumatra Barat, Indonesia earn an average of Rp212,226,972 per year, with a typical occupancy rate of 24% and daily rates averaging Rp2,373,855. There were 264 listings published on Airbnb in October 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Sumatra Barat, Indonesia.
Sumatra Barat Airbnb Market Map (October 2026)
Sumatra Barat Market Performance
Indonesia average: 50% occupancy, Rp2,810,393 per night.
Airbnb occupancy rates by city in IndonesiaPeriod: April 2026 - September 2026
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How Often Will Your Airbnb Be Booked in Sumatra Barat?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Sumatra Barat is 24%, meaning properties are booked for about 89 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Sumatra Barat
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) |
|---|---|---|
| 47% | 14% | 0% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance |
Seasonal Occupancy Patterns in Sumatra Barat
June, August
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
May, September
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
December, November
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Sumatra Barat?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Sumatra Barat is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Sumatra Barat
Best-in-class Airbnb properties (top 10%) in Sumatra Barat achieve around Rp139,295,852 annually, while strong performers (top 25%) earn at least Rp37,072,129. Typical properties generate about Rp966,491 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Sumatra Barat?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Sumatra Barat and what makes them successful.
What Should You Charge for Your Airbnb in Sumatra Barat?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Sumatra Barat is Rp2,373,855 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Sumatra Barat
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| Rp2,045,215per night | Rp793,704per night | Rp63,149per night | Rp0per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Sumatra Barat?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Sumatra Barat market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Sumatra Barat?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Sumatra Barat.
Registration Numbers on Airbnb
10% of the active Airbnb listings we tracked last month display a registration or license number.
This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.
Key Regulatory Requirements
Basic registration and safety standards apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Lower compliance barriers make it easier to start your Airbnb business.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Sumatra Barat Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Sumatra Barat perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
Kepulauan Mentawai
Padang
Bukittinggi
Tanah Datar
Agam
Pesisir Selatan
Lima Puluh Kota
Solok
Padang Panjang
Payakumbuh
Pariaman
Padang Pariaman
Pasaman Barat
Solok
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