Airbnb Occupancy Rates in Taroudant Province, Souss Massa / سوس ماسة(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Taroudant Province, Souss Massa / سوس ماسة earn an average of DH239,187 per year, with a typical occupancy rate of 46% and daily rates averaging DH1,422. There were 277 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Taroudant Province, Morocco.

Taroudant Province Airbnb Market Map (September 2026)

277 listings

Taroudant Province Market Performance

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Average Daily Rate (ADR)DH1,422Average daily income from a booked room in Taroudant Province.
Occupancy Rate46% Shows moderate demand and chances for more bookings.
Median Annual RevenueDH239,187The usual yearly earnings for an Airbnb in Taroudant Province.
Active Listings277The total count of active short-term rental listings.

Period: March 2026 - August 2026

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Airbnb market analytics dashboard for Taroudant Province, Souss Massa / سوس ماسة

How Often Will Your Airbnb Be Booked in Taroudant Province?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Taroudant Province is 46%, meaning properties are booked for about 168 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Taroudant Province

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
67%41%12%0%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Taroudant Province

Peak Months

April, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, October

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Taroudant Province?

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One of the most common questions for potential Airbnb hosts in Taroudant Province is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Taroudant Province

Best-in-class Airbnb properties (top 10%) in Taroudant Province achieve around DH300,254 annually, while strong performers (top 25%) earn at least DH166,248. Typical properties generate about DH28,732 per year, and entry-level listings (bottom 25%) see earnings near DH0, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Taroudant Province?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Taroudant Province is DH1,422 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Taroudant Province

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
DH1,828per nightDH1,073per nightDH280per nightDH0per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Taroudant Province?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Taroudant Province market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)DH300,254
Strong Performers (25%)DH166,248
Market AverageDH239,187
Entry Level (25%)DH0
Profitability Factors
High Occupancy: 46% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: DH1,422 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Taroudant Province offers strong profitability potential with premium pricing opportunities. The combination of 46% occupancy and DH1,422 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Taroudant Province?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Taroudant Province.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Taroudant Province Are Most Profitable for Airbnb?

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Not all areas within Taroudant Province perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings110
Daily RateDH1,252
Occupancy43%
RevenueDH200,179

Issen

Active Listings74
Daily RateDH1,483
Occupancy50%
RevenueDH273,369

Eddir

Active Listings36
Daily RateDH2,156
Occupancy53%
RevenueDH421,271

Ahmar Laglalcha

Active Listings15
Daily RateDH838
Occupancy45%
RevenueDH138,265

Zaouia Sidi Tahar

Active Listings5
Daily RateDH--
Occupancy--%
RevenueDH--

Sidi Boumoussa

Active Listings3
Daily RateDH--
Occupancy--%
RevenueDH--

Oulad Teima

Active Listings5
Daily RateDH--
Occupancy--%
RevenueDH--

Lagfifat

Active Listings3
Daily RateDH--
Occupancy--%
RevenueDH--

Sidi Moussa Lhamri

Active Listings4
Daily RateDH--
Occupancy--%
RevenueDH--

Toughmart

Active Listings1
Daily RateDH--
Occupancy--%
RevenueDH--

Lakhnafif

Active Listings1
Daily RateDH--
Occupancy--%
RevenueDH--

Oulad Berhil

Active Listings2
Daily RateDH--
Occupancy--%
RevenueDH--

Imoulass

Active Listings3
Daily RateDH--
Occupancy--%
RevenueDH--

Sidi Dahmane

Active Listings2
Daily RateDH--
Occupancy--%
RevenueDH--

Machraa El Ain

Active Listings3
Daily RateDH--
Occupancy--%
RevenueDH--

Taliouine

Active Listings1
Daily RateDH--
Occupancy--%
RevenueDH--

El Faid

Active Listings1
Daily RateDH--
Occupancy--%
RevenueDH--

Ida Ou Gailal

Active Listings1
Daily RateDH--
Occupancy--%
RevenueDH--

Ait Iaaza

Active Listings1
Daily RateDH--
Occupancy--%
RevenueDH--

Bigoudine

Active Listings2
Daily RateDH--
Occupancy--%
RevenueDH--

El Guerdane

Active Listings1
Daily RateDH--
Occupancy--%
RevenueDH--

Azaghar N'irs

Active Listings1
Daily RateDH--
Occupancy--%
RevenueDH--

Tiout

Active Listings1
Daily RateDH--
Occupancy--%
RevenueDH--

Sidi Borja

Active Listings1
Daily RateDH--
Occupancy--%
RevenueDH--

El Koudia El Beida

Active Listings1
Daily RateDH--
Occupancy--%
RevenueDH--

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