Airbnb Occupancy Rates in Taylor County, Texas(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Taylor County, Texas earn an average of $46,997 per year, with a typical occupancy rate of 66% and daily rates averaging $194. There were 731 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Taylor County, United States.

Taylor County Airbnb Market Map (September 2026)

731 listings

Taylor County Market Performance

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Average Daily Rate (ADR)$194Average daily income from a booked room in Taylor County.
Occupancy Rate66% Indicates strong demand and frequent bookings.
Median Annual Revenue$46,997The usual yearly earnings for an Airbnb in Taylor County.
Active Listings731The total count of active short-term rental listings.

Period: January 2026 - August 2026

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How Often Will Your Airbnb Be Booked in Taylor County?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Taylor County is 66%, meaning properties are booked for about 242 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Taylor County

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
98%89%68%26%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Taylor County

Peak Months

May, April

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

January, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Taylor County?

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One of the most common questions for potential Airbnb hosts in Taylor County is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Taylor County

Best-in-class Airbnb properties (top 10%) in Taylor County achieve around $67,289 annually, while strong performers (top 25%) earn at least $48,021. Typical properties generate about $29,756 per year, and entry-level listings (bottom 25%) see earnings near $6,023, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Taylor County?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Taylor County is $194 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Taylor County

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$296per night$221per night$161per night$85per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Taylor County?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Taylor County market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$67,289
Strong Performers (25%)$48,021
Market Average$46,997
Entry Level (25%)$6,023
Profitability Factors
High Occupancy: 66% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $194 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Taylor County offers excellent profitability potential with premium pricing opportunities. The combination of 66% occupancy and $194 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Taylor County?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Taylor County.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Taylor County Are Most Profitable for Airbnb?

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Not all areas within Taylor County perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings652
Daily Rate$191
Occupancy67%
Revenue$47,135

Buffalo Gap

Active Listings25
Daily Rate$190
Occupancy60%
Revenue$42,147

Potosi

Active Listings17
Daily Rate$165
Occupancy68%
Revenue$41,560

Tuscola

Active Listings2
Daily Rate$1,036
Occupancy50%
Revenue$189,648

Merkel

Active Listings9
Daily Rate$--
Occupancy--%
Revenue$--

Tye

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

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