Airbnb Occupancy Rates in Tennessee, United States(June 2026)

Source: GuestFavoritesLast updated: 2026-06-18

Airbnbs in Tennessee, United States earn an average of $43,504 per year, with a typical occupancy rate of 47% and daily rates averaging $255. There were 39,560 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Tennessee, United States.

Tennessee Airbnb Market Map (June 2026)

39,560 listings

Tennessee Market Performance

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Average Daily Rate (ADR)$255Average daily income from a booked room in Tennessee.
Occupancy Rate47% Shows moderate demand and chances for more bookings.
Median Annual Revenue$43,504The usual yearly earnings for an Airbnb in Tennessee.
Active Listings39,560The total count of active short-term rental listings.

Period: January 2026 - May 2026

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Airbnb market analytics dashboard for Tennessee, United States

How Often Will Your Airbnb Be Booked in Tennessee?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Tennessee is 47%, meaning properties are booked for about 171 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Tennessee

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
84%67%45%22%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Tennessee

Peak Months

March, May

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, August

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Tennessee?

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One of the most common questions for potential Airbnb hosts in Tennessee is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Tennessee

Best-in-class Airbnb properties (top 10%) in Tennessee achieve around $75,151 annually, while strong performers (top 25%) earn at least $46,164. Typical properties generate about $25,920 per year, and entry-level listings (bottom 25%) see earnings near $10,702, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Tennessee?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Tennessee Airbnb market currently features 39,560 active listings with an average occupancy rate of 47%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Strategic Entry into Tennessee Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Tennessee?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Tennessee is $255 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Tennessee

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$418per night$266per night$172per night$108per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Tennessee?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Tennessee market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$75,151
Strong Performers (25%)$46,164
Market Average$43,504
Entry Level (25%)$10,702
Profitability Factors
High Occupancy: 47% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $255 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Tennessee offers strong profitability potential with premium pricing opportunities. The combination of 47% occupancy and $255 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Tennessee?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Tennessee.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Tennessee Are Most Profitable for Airbnb?

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Not all areas within Tennessee perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings7,803
Daily Rate$301
Occupancy50%
Revenue$55,228
Active Listings6,549
Daily Rate$298
Occupancy46%
Revenue$50,394
Active Listings5,039
Daily Rate$280
Occupancy47%
Revenue$48,528
Active Listings2,125
Daily Rate$282
Occupancy43%
Revenue$44,475
Active Listings1,575
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Hendersonville

Active Listings96
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Active Listings177
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La Follette

Active Listings58
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Active Listings112
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Active Listings100
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Active Listings126
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Spring Hill

Active Listings74
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Oak Ridge

Active Listings85
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Lebanon

Active Listings72
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Fincastle

Active Listings57
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Maryville

Active Listings85
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Cookeville

Active Listings76
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Smithville

Active Listings77
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Active Listings103
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Huntsville

Active Listings63
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Benton

Active Listings50
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Butler

Active Listings58
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Baneberry

Active Listings51
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Newport

Active Listings64
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Tellico Plains

Active Listings50
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