United States Texas
Texas Hill Country

Airbnb Occupancy Rates in Texas Hill Country, Texas(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Texas Hill Country, Texas earn an average of $42,778 per year, with a typical occupancy rate of 40% and daily rates averaging $294. There were 3,630 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Texas Hill Country, United States.

Texas Hill Country Airbnb Market Map (September 2026)

3,630 listings

Texas Hill Country Market Performance

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Average Daily Rate (ADR)$294Average daily income from a booked room in Texas Hill Country.
Occupancy Rate40% Shows moderate demand and chances for more bookings.
Median Annual Revenue$42,778The usual yearly earnings for an Airbnb in Texas Hill Country.
Active Listings3,630The total count of active short-term rental listings.

Period: January 2026 - August 2026

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How Often Will Your Airbnb Be Booked in Texas Hill Country?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Texas Hill Country is 40%, meaning properties are booked for about 146 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Texas Hill Country

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
73%53%34%15%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Texas Hill Country

Peak Months

April, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Texas Hill Country?

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One of the most common questions for potential Airbnb hosts in Texas Hill Country is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Texas Hill Country

Best-in-class Airbnb properties (top 10%) in Texas Hill Country achieve around $75,312 annually, while strong performers (top 25%) earn at least $41,465. Typical properties generate about $22,125 per year, and entry-level listings (bottom 25%) see earnings near $8,324, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Texas Hill Country?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Texas Hill Country is $294 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Texas Hill Country

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$480per night$280per night$180per night$107per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Texas Hill Country?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Texas Hill Country market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$75,312
Strong Performers (25%)$41,465
Market Average$42,778
Entry Level (25%)$8,324
Profitability Factors
High Occupancy: 40% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $294 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Texas Hill Country offers developing profitability potential with premium pricing opportunities. The combination of 40% occupancy and $294 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Texas Hill Country?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Texas Hill Country.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Texas Hill Country Are Most Profitable for Airbnb?

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Not all areas within Texas Hill Country perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,535
Daily Rate$284
Occupancy42%
Revenue$44,044
Active Listings228
Daily Rate$664
Occupancy37%
Revenue$90,265
Active Listings154
Daily Rate$351
Occupancy41%
Revenue$53,502
Active Listings165
Daily Rate$183
Occupancy42%
Revenue$28,627
Active Listings120
Daily Rate$--
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Active Listings59
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Active Listings102
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Active Listings139
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Center Point

Active Listings25
Daily Rate$--
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Revenue$--

Llano

Active Listings29
Daily Rate$--
Occupancy--%
Revenue$--

Sunrise Beach Village

Active Listings11
Daily Rate$--
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Buchanan Lake Village

Active Listings15
Daily Rate$--
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Revenue$--

Harper

Active Listings17
Daily Rate$--
Occupancy--%
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Tow

Active Listings8
Daily Rate$--
Occupancy--%
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Lakehills

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

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