Airbnb Occupancy Rates in Thanet, Kent (October 2025)

Source: GuestFavorites Last updated: 2025-10-21

Airbnbs in Thanet, Kent earn an average of £27,760 per year, with a typical occupancy rate of 48% and daily rates averaging £164. There were 1,364 listings published on Airbnb in October 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Thanet, England.

Thanet Airbnb Market Heatmap (October 2025)

1,364 listings

Thanet Market Performance

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Average Daily Rate (ADR) £164 Average daily income from a booked room in Thanet.
Occupancy Rate 48% Shows moderate demand and chances for more bookings.
Median Annual Revenue £27,760 The usual yearly earnings for an Airbnb in Thanet.
Active Listings 1,364 The total count of active short-term rental listings.

Period: October 2024 - September 2025

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How Often Will Your Airbnb Be Booked in Thanet?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Thanet is 48%, meaning properties are booked for about 175 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Thanet

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
80% 59% 37% 15%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Thanet

Peak Months

May, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Thanet?

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One of the most common questions for potential Airbnb hosts in Thanet is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Thanet

Best-in-class Airbnb properties (top 10%) in Thanet achieve around £39,136 annually, while strong performers (top 25%) earn at least £25,031. Typical properties generate about £13,622 per year, and entry-level listings (bottom 25%) see earnings near £4,668, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Thanet?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Thanet Airbnb market currently features 1,364 active listings with an average occupancy rate of 48%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

October 2024 1,223 Airbnbs
↑ 12% vs
September 2025 1,364 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 12% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Thanet.

Strategic Entry into Thanet Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Thanet?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Thanet is £164 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Thanet

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
£272 per night £171 per night £112 per night £54 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Thanet?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Thanet market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) £39,136
Strong Performers (25%) £25,031
Market Average £27,760
Entry Level (25%) £4,668
Profitability Factors
High Occupancy: 48% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £164 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Thanet offers strong profitability potential with premium pricing opportunities. The combination of 48% occupancy and £164 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Thanet?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Thanet.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Thanet Are Most Profitable for Airbnb?

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Not all areas within Thanet perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 529
Daily Rate £179
Occupancy 48%
Revenue £31,632
Active Listings 404
Daily Rate £153
Occupancy 47%
Revenue £26,636
Active Listings 271
Daily Rate £164
Occupancy 47%
Revenue £28,519
Active Listings 49
Daily Rate £237
Occupancy 49%
Revenue £42,619
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