Airbnb Occupancy Rates in Toluca, México(April 2026)

Source: GuestFavoritesLast updated: 2026-04-02

Airbnbs in Toluca, México earn an average of $7,076 per year, with a typical occupancy rate of 46% and daily rates averaging $42. There were 455 listings published on Airbnb in April 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Toluca, Mexico.

Toluca Airbnb Market Map (April 2026)

455 listings

Toluca Market Performance

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Average Daily Rate (ADR)$42Average daily income from a booked room in Toluca.
Occupancy Rate46% Shows moderate demand and chances for more bookings.
Median Annual Revenue$7,076The usual yearly earnings for an Airbnb in Toluca.
Active Listings455The total count of active short-term rental listings.

Period: November 2025 - March 2026

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How Often Will Your Airbnb Be Booked in Toluca?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Toluca is 46%, meaning properties are booked for about 168 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Toluca

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
35%26%14%1%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Toluca

Peak Months

December, February

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

May, July

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

October, September

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Toluca?

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One of the most common questions for potential Airbnb hosts in Toluca is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Toluca

Best-in-class Airbnb properties (top 10%) in Toluca achieve around $11,765 annually, while strong performers (top 25%) earn at least $7,346. Typical properties generate about $3,235 per year, and entry-level listings (bottom 25%) see earnings near $218, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Toluca?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Toluca Airbnb market currently features 455 active listings with an average occupancy rate of 46%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

November 2025470 Airbnbs
↓ 3%vs
March 2026455 Airbnbs
Market dynamics show a consolidation phase, with listing count decreasing by 3% over the past year. This stability provides predictable market conditions for Airbnb investment in Toluca.

Strategic Entry into Toluca Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Focus on value-for-money positioning
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Toluca?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Toluca is $42 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Toluca

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$31per night$21per night$13per night$3per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Toluca?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Toluca market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$11,765
Strong Performers (25%)$7,346
Market Average$7,076
Entry Level (25%)$218
Profitability Factors
High Occupancy: 46% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $42 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Toluca offers strong profitability potential with value-based market positioning. The combination of 46% occupancy and $42 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Toluca?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Toluca.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Toluca Are Most Profitable for Airbnb?

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Not all areas within Toluca perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings204
Daily Rate$42
Occupancy47%
Revenue$7,328

Santa Ana Tlapaltitlán

Active Listings21
Daily Rate$54
Occupancy55%
Revenue$10,980

Las Misiones [Conjunto Urbano]

Active Listings20
Daily Rate$58
Occupancy40%
Revenue$8,596

Crespa Floresta

Active Listings22
Daily Rate$43
Occupancy49%
Revenue$7,738

Sauces

Active Listings28
Daily Rate$--
Occupancy--%
Revenue$--

Santa María Totoltepec

Active Listings21
Daily Rate$--
Occupancy--%
Revenue$--

San Felipe Tlalmimilolpan

Active Listings22
Daily Rate$--
Occupancy--%
Revenue$--

San Pedro Totoltepec

Active Listings22
Daily Rate$--
Occupancy--%
Revenue$--

San Mateo Oxtotitlán

Active Listings9
Daily Rate$--
Occupancy--%
Revenue$--

Santa Cruz Atzcapotzaltongo

Active Listings11
Daily Rate$--
Occupancy--%
Revenue$--

San Mateo Otzacatipan

Active Listings7
Daily Rate$--
Occupancy--%
Revenue$--

San Buenaventura

Active Listings18
Daily Rate$--
Occupancy--%
Revenue$--

San Lorenzo Tepaltitlán

Active Listings6
Daily Rate$--
Occupancy--%
Revenue$--

San José Guadalupe Otzacatipan

Active Listings8
Daily Rate$--
Occupancy--%
Revenue$--

Santiago Miltepec

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

San Antonio Buenavista

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

Capultitlán

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

San Cristóbal Huichochitlán

Active Listings6
Daily Rate$--
Occupancy--%
Revenue$--

Hacienda Santín (Rancho Santín)

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

San Nicolás Tolentino

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

La Constitución Toltepec

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

El Cerrillo Vista Hermosa

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

San Miguel Totoltepec

Active Listings6
Daily Rate$--
Occupancy--%
Revenue$--

San Pablo Autopan

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

Cacalomacán

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

San Francisco Totoltepec

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

Santa Cruz Otzacatipan

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

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