Airbnb Occupancy Rates in Ville Marie, Montréal(October 2026)

Source: GuestFavoritesLast updated: 2026-10-21

Airbnbs in Ville Marie, Montréal earn an average of $69,350 per year, with a typical occupancy rate of 65% and daily rates averaging $291. There were 2,167 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Ville Marie, Canada.

Ville Marie Airbnb Market Map (October 2026)

2,167 listings

Ville Marie Market Performance

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Average Daily Rate (ADR)$291Average daily income from a booked room in Ville Marie.
Occupancy Rate65% Indicates strong demand and frequent bookings.
Median Annual Revenue$69,350The usual yearly earnings for an Airbnb in Ville Marie.
Active Listings2,167The total count of active short-term rental listings.

Canada average: 60% occupancy, $284 per night.

Airbnb occupancy rates by city in Canada

Period: February 2026 - September 2026

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Airbnb market analytics dashboard for Ville Marie, Montréal

How Often Will Your Airbnb Be Booked in Ville Marie?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Ville Marie is 65%, meaning properties are booked for about 238 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Ville Marie

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
94%85%67%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Ville Marie

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Ville Marie?

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One of the most common questions for potential Airbnb hosts in Ville Marie is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Ville Marie

Best-in-class Airbnb properties (top 10%) in Ville Marie achieve around $110,217 annually, while strong performers (top 25%) earn at least $76,228. Typical properties generate about $50,369 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Ville Marie?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Ville Marie is $291 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Ville Marie

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$456per night$318per night$229per night$170per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Ville Marie?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Ville Marie market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$110,217
Strong Performers (25%)$76,228
Market Average$69,350
Profitability Factors
High Occupancy: 65% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $291 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Ville Marie offers excellent profitability potential with premium pricing opportunities. The combination of 65% occupancy and $291 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Ville Marie?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Ville Marie.

Rules for new hosts

Can a new host open an entire-home rental here?

Only in some areas. A permit is required.

Regulation level High
  1. March 2025City council adopts By-law 25-007 on tourist accommodation
  2. June 2025First summer-only window (10 June to 10 September) for principal-residence rentals
  3. TodayNo change scheduled
New licences
Limited to some areasMunicipal
Licence
PermitMunicipal
Zoning limits
StrictMunicipal

In Montréal a home that is not the host's principal residence can be rented to tourists (31 nights or less) only in the sectors each borough allows, with a certificate of occupancy; in Ville-Marie this is only Sainte-Catherine Street between Saint-Mathieu and Atateken, 150 m from any other establishment, through a conditional-use approval. Renting one's own principal residence needs an annual City permit and is allowed only from 10 June to 10 September, and not at all in Lachine, Saint-Laurent and Saint-Léonard. CITQ registration and Québec's lodging tax also apply.

Last checked October 21, 2026
This is a summary, not legal advice. Check with the local authority before investing.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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