Airbnb Occupancy Rates in West Northamptonshire, Northamptonshire(June 2026)

Source: GuestFavoritesLast updated: 2026-06-02

Airbnbs in West Northamptonshire, Northamptonshire earn an average of £27,635 per year, with a typical occupancy rate of 53% and daily rates averaging £142. There were 969 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in West Northamptonshire, England.

West Northamptonshire Airbnb Market Map (June 2026)

969 listings

West Northamptonshire Market Performance

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Average Daily Rate (ADR)£142Average daily income from a booked room in West Northamptonshire.
Occupancy Rate53% Indicates strong demand and frequent bookings.
Median Annual Revenue£27,635The usual yearly earnings for an Airbnb in West Northamptonshire.
Active Listings969The total count of active short-term rental listings.

Period: June 2025 - May 2026

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How Often Will Your Airbnb Be Booked in West Northamptonshire?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in West Northamptonshire is 53%, meaning properties are booked for about 195 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in West Northamptonshire

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
90%68%37%3%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in West Northamptonshire

Peak Months

August, April

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, September

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

June, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in West Northamptonshire?

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One of the most common questions for potential Airbnb hosts in West Northamptonshire is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in West Northamptonshire

Best-in-class Airbnb properties (top 10%) in West Northamptonshire achieve around £33,493 annually, while strong performers (top 25%) earn at least £20,811. Typical properties generate about £9,552 per year, and entry-level listings (bottom 25%) see earnings near £844, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in West Northamptonshire?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The West Northamptonshire Airbnb market currently features 969 active listings with an average occupancy rate of 53%. This represents a moderately competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

June 2025832 Airbnbs
↑ 16%vs
May 2026969 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 16% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in West Northamptonshire.

Strategic Entry into West Northamptonshire Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Balance quality and competitive pricing
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in West Northamptonshire?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in West Northamptonshire is £142 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in West Northamptonshire

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£208per night£134per night£89per night£12per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in West Northamptonshire?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the West Northamptonshire market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£33,493
Strong Performers (25%)£20,811
Market Average£27,635
Entry Level (25%)£844
Profitability Factors
High Occupancy: 53% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £142 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: West Northamptonshire offers strong profitability potential with competitive pricing advantages. The combination of 53% occupancy and £142 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in West Northamptonshire?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in West Northamptonshire.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in West Northamptonshire Are Most Profitable for Airbnb?

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Not all areas within West Northamptonshire perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings328
Daily Rate£107
Occupancy58%
Revenue£23,143

Towcester

Active Listings45
Daily Rate£233
Occupancy45%
Revenue£39,160

Silverstone

Active Listings35
Daily Rate£237
Occupancy53%
Revenue£46,114

Brackley

Active Listings28
Daily Rate£121
Occupancy55%
Revenue£24,616

Braunston

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Far Cotton And Delapre

Active Listings23
Daily Rate£--
Occupancy--%
Revenue£--

Paulerspury

Active Listings21
Daily Rate£--
Occupancy--%
Revenue£--

Greens Norton

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Moulton

Active Listings10
Daily Rate£--
Occupancy--%
Revenue£--

Flore

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Hellidon

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Helmdon

Active Listings10
Daily Rate£--
Occupancy--%
Revenue£--

Castle Ashby

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Kingsthorpe

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Cold Higham

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Blakesley

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Crick

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Farthinghoe

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Kings Sutton

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Sibbertoft

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Upton

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Boddington

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Blisworth

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Sulby

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Aynho

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

West Haddon

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Clipston

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Evenley

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Wicken

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

East Hunsbury

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

East Haddon

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Badby

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Eydon

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Whittlebury

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Walgrave

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Billing

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Pitsford

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Woodford Cum Membris

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Chipping Warden And Edgcote

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Weston And Weedon

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

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