Airbnb Market Data in Centre Val De Loire, France(October 2026)

Occupancy, Revenue & Best Areas

Tours, the Loire city in the heart of the “Valley of the Kings,” is a city of art and history renowned for its gentle lifestyle and gastronomy (Place Plumereau). As the gateway to the Loire Valley châteaux, the city attracts significant international cultural tourism year-round. The rental market is very active, driven by constant urban and tourist demand. Visitors seek the charm of apartments in Old Tours or modern rentals near the train station, benefiting from an average daily rate of €75 while exploring the treasures of the Loire Valley.

Orléans, the beautifully restored city of Joan of Arc, offers a prestigious historic setting along the Loire River. Its proximity to Paris and economic dynamism make it a solid Airbnb market, attracting both cultural tourists and business travelers. The Loire Festival and the Joan of Arc celebrations drive major spikes in demand. Character apartments in the old center or those with river views are highly sought after by visitors seeking elegance and authenticity in central France.

Department prefecture, Blois packs 593 active listings around the royal château, the Loire, and steady flows of families, school groups, and Paris weekenders on a château trail. Demand is sharply seasonal (July–August, May bridges) but mid-stays outside school holidays grow when homes are well heated and realistically parked.

Commune data shows 53% occupancy, €86 ADR, and roughly €16,907 in aggregated annual revenue—levels driven by renovated townhouses and garden gîtes, not poorly insulated centre studios. Hosts who split peak vs shoulder pricing avoid August price wars on one week. Budget for co-op rules and old-town deliveries: in Blois, star ratings punish unrealistic “easy parking” fast.

Amboise, a jewel of the Renaissance and the final home of Leonardo da Vinci, is one of the Loire Valley’s most popular destinations. Its royal château and the Clos Lucé ensure a constant international reputation. The short-term rental market is high-performing here, with an occupancy rate of 57%. Visitors primarily seek charming homes with gardens or apartments offering views of the château, enjoying the elegant and historic atmosphere of this royal town that draws visitors from across the globe.

Bourges, the capital of Berry, is a city of art and history famous for its majestic Gothic cathedral and half-timbered houses. The annual “Printemps de Bourges” music festival attracts tens of thousands of visitors, creating exceptional rental demand. Throughout the rest of the year, the Airbnb market is sustained by high-quality cultural tourism. Visitors seek authentic apartments in the medieval quarter or near the Palais Jacques Cœur, enjoying the city’s discreet charm and rich historical heritage.

Saint-Aignan is the department’s southern gate to ZooParc de Beauval: 277 active listings capturing families with kids, grandparents, and multi-site trips (Chenonceau, Cheverny, Beauval). Performance hinges on real drive time to the zoo and bed quality—not just a “near Beauval” tagline.

Metrics run near 56% occupancy, €122 nightly rates, and about €25,041 in annual revenue—often premium in school holidays. Garden homes with BBQ and parking win; listings that understate drives to Blois or Amboise disappoint. In shoulder months, honest “quiet Sologne” positioning can smooth the calendar if Wi-Fi matches the promise.

Chartres, world-famous for its cathedral and its unique stained glass, is a premier destination on the outskirts of Paris. The “Chartres en Lumières” light show transforms the city every evening, extending rental demand throughout the year. The Airbnb market is robust, attracting visitors for cultural city breaks and business travel. Renovated apartments in the lower town along the Eure River or near the historic center provide a peaceful and authentic setting highly sought after by international and Paris-region travelers.

Châteauroux, the gateway to the Brenne Regional Nature Park, offers a blend of urban energy and preserved nature. It is a popular destination for green tourism, hunting, and international sporting events (National Sports Shooting Center). The rental market benefits from a mix of business travelers and vacationers seeking peace. Modern city-center apartments or homes with outdoor space are the most sought-after properties, taking advantage of an attractive daily rate with an ADR of €60 in the heart of the Indre region.

Veuzain-sur-Loire (Onzain / Monteaux) draws travellers who want Loire cycling: Chaumont, Amboise, and vineyards without Tours historic-centre pricing. With 187 active listings, the market is deep enough to compare river houses, gîtes, and flats before a château loop.

The commune shows 50% occupancy, €90 per night on average, and about €16,717 in annual revenue. Peaks follow French and UK holidays; homes with Loire terraces and bike storage win. Document station access, shops, and honest site distances—promising “château view” from a subdivision without a panorama disappoints.

Preserved medieval village on the Cher, Noyers-sur-Cher draws photographers, couples, and heritage fans chaining lanes, markets, and Sologne outings. 103 listings—a human-scale market where each home competes on stone charm and summer parking reality.

Expect 48% occupancy, €135 ADR, and €24,121 in annual revenue. Weekend peaks and July–August dominate; well-renovated village houses with light cooling win. Promising Blois-level ADR without village calm and honest château distances gets punished in reviews.