Airbnb Occupancy Rates in Tours, Indre Et Loire(October 2026)

Source: GuestFavoritesLast updated: 2026-10-21

Airbnbs in Tours, Indre Et Loire earn an average of €16,821 per year, with a typical occupancy rate of 61% and daily rates averaging €75. There were 1,164 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Tours, France.

Tours Airbnb Market Map (October 2026)

1,164 listings

Tours Market Performance

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Average Daily Rate (ADR)€75Average daily income from a booked room in Tours.
Occupancy Rate61% Indicates strong demand and frequent bookings.
Median Annual Revenue€16,821The usual yearly earnings for an Airbnb in Tours.
Active Listings1,164The total count of active short-term rental listings.

France average: 58% occupancy, €137 per night.

Airbnb occupancy rates by city in France

Period: October 2025 - September 2026

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Airbnb market analytics dashboard for Tours, Indre Et Loire

How Often Will Your Airbnb Be Booked in Tours?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Tours is 61%, meaning properties are booked for about 224 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Tours

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
93%79%59%26%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Tours

Peak Months

October, May

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Tours?

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One of the most common questions for potential Airbnb hosts in Tours is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Tours

Best-in-class Airbnb properties (top 10%) in Tours achieve around €23,850 annually, while strong performers (top 25%) earn at least €16,086. Typical properties generate about €10,322 per year, and entry-level listings (bottom 25%) see earnings near €3,982, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Tours?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Tours is €75 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Tours

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€130per night€81per night€55per night€40per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Tours?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Tours market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€23,850
Strong Performers (25%)€16,086
Market Average€16,821
Entry Level (25%)€3,982
Profitability Factors
High Occupancy: 61% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €75 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Tours offers excellent profitability potential with value-based market positioning. The combination of 61% occupancy and €75 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Tours?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Tours.

Rules for new hosts

Can a new host open an entire-home rental here?

Yes. Registration is required.

Regulation level Moderate
  1. 2026Micro-BIC thresholds revised for income from 2026: EUR 83,600 with a 50% allowance for rated meublés; non-rated stay at EUR 15,000 and 30%.
  2. March 2026Decrees n° 2026-196 and 2026-197: platforms send rental data to a single public body (the DGE) through the 'API meublés'. The Conseil constitutionnel (decision 2025-1186 QPC) upholds the two-thirds co-ownership ban.
  3. May 2026Registration with a number required for every meublé de tourisme through a national online service (L.324-1-1 Code du tourisme), in line with EU Regulation 2024/1028. The national service is not yet open (expected Q4 2026), so town-hall numbers still apply.
  4. TodayNext change in 86 months
  5. 2034New change-of-use permits need a DPE of A–D (mainland), and every meublé that is not a primary residence must meet decent-housing energy standards.
Licence
RegistrationNational
Zoning limits
In some areasNational
Building / HOA
Bylaws can ban itNational

Tours adds no published rules to the national framework: no change-of-use permit, compensation or quota was found, and primary residences keep the 120-night cap. A meublé that is not the host's main home must be declared to the town hall (form 14004, or online via Tours Métropole's Déclaloc). A national registration number will apply once the national service opens, expected in Q4 2026.

Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.

Registration Numbers on Airbnb

5% of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification Very Few Registered Listings

Key Regulatory Requirements

Basic registration and safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Lower compliance barriers make it easier to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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