Airbnb Market Data in La Réunion, France(July 2026)

Occupancy, Revenue & Best Areas

At island scale, Saint-Paul is still the benchmark: 2,009 active listings—the deepest pool for testing pricing without saturating a single micro-neighbourhood. Mainland families chain Hermitage lagoon, Trois-Bassins, and road trips toward the wild south; remote-work couples extend mid-stays outside school holidays when AC and Wi-Fi are flawless.

Recent commune data shows 70% occupancy, €127 average nightly rate, and roughly €32,770 in aggregated annual revenue—levels driven by pool villas and sea views in December–February, not by poorly ventilated studios. Hosts who segment Hermitage, town centre, and upper Saint-Paul avoid price wars on one peak week. Budget for pool upkeep, salt air, and minimum stays on school-holiday peaks; margin is won there, not by copying Saint-Leu ADR on paper.

Saint-Pierre is more than a “southern town”: it is the hub where Creole culture, volcano access, and pre-summit overnights meet. With 1,008 active listings, the market is deep enough to compare downtown two-beds, townhouses, and near-coast homes without treating one street as the whole island.

Occupancy sits near 68%, ADR at €100, and commune-level annual revenue around €24,857—often steadier than extreme west-coast spikes thanks to domestic tourism, local events, and multi-night stays. Listings that spell out parking, summer heat, and realistic drive times to Pas de Bellecombe outperform pure beach copy. In the softer season, humidity control and fast guest messaging matter more than headline photos.

Sunsets, surf, and paragliding: Saint-Leu sells a west-coast experience few communes can replicate. Its 703 active listings attract guests who pay for terraces and views—and hosts who must respect cliff wind and salt humidity.

Commune metrics cluster around 70% occupancy, €102 per night, and €26,277 in annual revenue. Oceanfront and hillside terraces lead rankings in the austral summer peak; studios without AC slide in the wetter months. Price the sunset in photos but show stair access honestly; at Saint-Leu, star ratings punish overpromising faster than in urban Saint-Denis.

Prefecture, Gillot, and air traffic: Saint-Denis brings the island’s urban volume with 592 short-term listings. Demand is not Hermitage-style beach weeks—it is business nights, transit families, students, and multi-day hops between north and west, often at lower ADR but a different booking rhythm.

Across the commune, occupancy averages 68%, nightly rates €66, and annual revenue near €16,580. Central two-beds and well-located airport studios perform; marketing “walk to the beach” from the north disappoints. Investing here means accepting urban friction—noise, parking, business-hotel competition—offset by less reliance on mainland school holidays alone.

Grand Galet, volcanic scenery, and a calmer pitch than the west: Saint-Joseph attracts nature travellers who accept longer drives for an authentic south. With 366 active listings, gîtes, family villas, and lava-view homes all have room to compete.

Occupancy runs near 60%, ADR at €114, and commune revenue around €25,001—often supported by slightly longer stays than on the west coast. Listings promising west-coast ADR without honest drive times get punished in reviews. Win with hiking gear storage, laundry, shaded outdoor space, and realistic environment photos; transparency beats “paradise” headlines.

Between southern suburbs and the road to Piton de la Fournaise, Le Tampon draws families who combine volcano days, south-coast beaches, and home bases at night. 425 active listings are enough to segment by neighbourhood without overstating “volcano next door” drive times.

The market shows 56% occupancy, €102 ADR, and about €20,858 in annual revenue. Garden homes with parking win school-holiday weeks; bedrooms under sloped roofs without AC struggle in the cooler season. Top hosts document road access, local shops, and market days—details that cut repeat questions and protect longer bookings.

Minutes from Roland-Garros, a prized west shore, and direct rivalry with Saint-Paul: L'Étang-Salé lives on layovers, holiday kick-offs, and hikers returning from the interior. 254 active listings attract investors who want airport arrivals without Hermitage price tags.

Performance-wise, expect 69% occupancy, €112 ADR, and €28,309 in aggregated annual revenue. Summer peaks compete with Saint-Paul—differentiate by neighbourhood, family setup, and honest aircraft-noise guidance by street. Listings that hide noise maps or real beach distance lose stars; flexible check-in and a frank neighbourhood guide protect short stays.

Saint-Louis blends a busy south shore, retail, and motorway access—a mixed crowd of locals, mainlanders, and road trippers who compare value fast with Saint-Pierre and the west. 291 active listings let you test studios, townhouses, and near-beach stock without flattening the whole commune.

Hosts see 60% occupancy, €105 nightly rates, and roughly €23,032 in annual revenue. Parking, marine ventilation, and axis proximity beat a weak “sea view” label on a secondary block. Peak season needs minimum nights and stronger turnover cleaning; shoulder months can fill with remote work if desk and Wi-Fi match the promise.

Gateway west to Mafate and Piton des Neiges trails, La Possession draws hikers and nature families more than pure lagoon-sun guests. 175 listings are enough for simple gîtes, terrace houses, and practical bases before a summit push.

The commune shows 71% occupancy, €86 average nightly rates, and €22,464 in annual revenue—where clear access (roads, parking, timing) matters as much as décor. Premium beach positioning counts less than in Saint-Leu; trailhead photos, outdoor gear storage, and solid bedding move the needle. Overpromising walkable beach disappoints; selling an honest mountain/lagoon base builds repeat guests.