Airbnb Market Data in Loir Et Cher, Centre Val De Loire(October 2026)

Occupancy, Revenue & Best Areas

Department prefecture, Blois packs 593 active listings around the royal château, the Loire, and steady flows of families, school groups, and Paris weekenders on a château trail. Demand is sharply seasonal (July–August, May bridges) but mid-stays outside school holidays grow when homes are well heated and realistically parked.

Commune data shows 53% occupancy, €86 ADR, and roughly €16,907 in aggregated annual revenue—levels driven by renovated townhouses and garden gîtes, not poorly insulated centre studios. Hosts who split peak vs shoulder pricing avoid August price wars on one week. Budget for co-op rules and old-town deliveries: in Blois, star ratings punish unrealistic “easy parking” fast.

Preserved medieval village on the Cher, Noyers-sur-Cher draws photographers, couples, and heritage fans chaining lanes, markets, and Sologne outings. 103 listings—a human-scale market where each home competes on stone charm and summer parking reality.

Expect 48% occupancy, €135 ADR, and €24,121 in annual revenue. Weekend peaks and July–August dominate; well-renovated village houses with light cooling win. Promising Blois-level ADR without village calm and honest château distances gets punished in reviews.

Montrichard and the Cher valley sell vineyards, river walks, and day trips to Chenonceau and Beauval. With 121 active listings, the town attracts couples and families wanting a calmer hub than Blois with real village life.

Hosts see 53% occupancy, €105 nightly rates, and roughly €20,419 in annual revenue. Gîtes with shaded courtyards and a well-presented wine cellar win summers; studios without AC drop in heatwaves. Show the bridge and troglodytes honestly—including slope access: transparency beats hollow “UNESCO heart” headlines.

Sologne capital, Romorantin-Lanthenay attracts anglers, hunters, and families exploring ponds, forests, and industrial heritage. 127 listings are enough to segment townhouses, forest-edge gîtes, and practical nature stays.

Occupancy sits near 54%, ADR at €86, and commune revenue around €17,262—often softer ADR than Blois, lifted by longer off-château stays. Parking, heating, and quality bedding matter more than generic “Loire château” copy. In summer, plan for mosquitoes and humidity—details that protect Sologne reviews.

Mont-près-Chambord lives to the rhythm of the domain: families visiting Chambord, Loire cyclists, and coach groups. 79 listings are enough for gîtes, garden homes, and practical bases minutes from the region’s most visited château.

Commune metrics cluster around 44% occupancy, €147 per night, and €23,801 in annual revenue—often concentrated in July–August and May bridges. Listings that spell out walk time to Chambord, opening hours, and bus/car parking convert better than vague “château view” copy. Budget for heavier cleaning and minimum nights on peak weeks—that’s where margin is won.

Vendôme blends abbey, compact historic centre, and a strategic spot between Beauce farmland and the Loire—a mix of Paris weekends, pilgrims, remote work, and château stages. 98 active listings let you test centre apartments, townhouses, and station-side homes.

The market shows 56% occupancy, €83 ADR, and about €17,138 in annual revenue—often steadier than Beauval-only markets thanks to urban nights. Well-placed two-beds and parking win; marketing “walkable château” from Vendôme disappoints. Investing here means moderate ADR offset by smoother year-round occupancy.