Airbnb Market Data in Murcia, Spain(October 2026)

Occupancy, Revenue & Best Areas

Cartagena, a city with three millennia of history and a port of cultures, offers a fascinating blend of Roman heritage, modernist architecture, and spectacular beaches. From its Roman theater to the wild coves of Cabo Tiñoso, the city attracts high-quality cultural and nautical tourism. The Airbnb market is very solid here, featuring an occupancy rate of 63%. Visitors value the character of old-town apartments and modern rentals near the harbor, generating an annual revenue of €31,801. Its reputation as a vibrant historic city and its constant events ensure steady and consistent profitability.

San Javier, on the shores of the Mar Menor, is a premier sun and sand destination, famous for its international jazz and theater festivals. It is a dynamic market attracting both domestic families and international tourists seeking the calm of its waters and its excellent leisure options. Vacation rentals are very active here, featuring an average daily rate of €131. Visitors seek oceanfront apartments and villas in quiet residential areas, generating an annual revenue of €28,355. Its privileged climate and welcoming atmosphere ensure steady demand throughout much of the year.

Torre-Pacheco, in the heart of the Cartagena countryside, is a world-renowned destination for golf, offering luxury resorts and an exceptional quality of life near the Mar Menor. It is a market geared toward high-end international tourism seeking sport, relaxation, and a manicured environment. Vacation rentals are of high quality here, featuring an occupancy rate of 61%. Visitors especially value apartments and villas within the golf resorts, generating an annual revenue of €34,588. Its constant sporting offer and serene atmosphere ensure solid and stable profitability.

Los Alcázares, on the shores of the Mar Menor, is a premier nautical and family destination, famous for its calm waters and endless promenade. It is a highly dynamic market attracting both loyal domestic tourists and European residents seeking sun and wellness. Vacation rentals are very active here, featuring an occupancy rate of 63%. Visitors value beachfront apartments and modern villas, generating an annual revenue of €27,958. Its exceptional climate and relaxed atmosphere ensure steady demand throughout much of the year.

San Pedro del Pinatar is a unique health and nature destination, famous for its healing mud baths and the Salinas y Arenales Natural Park. Located between two seas, it attracts tourists seeking wellness and pristine beaches. The Airbnb market is very solid here, featuring an occupancy rate of 63%. Visitors seek apartments near the mud baths and modern homes in quiet areas, generating an annual revenue of €27,113. Its focus on wellness tourism and privileged natural environment ensure steady demand from international families and couples.

Mazarrón offers a spectacular coastline of pristine coves and unique geological formations like the Bolnuevo Erosions, making it an ideal destination for diving and sailing. It is a market that retains its traditional flavor and attracts tourists seeking authenticity and quiet beaches. Vacation rentals are very active here, featuring an occupancy rate of 62%. Visitors seek oceanfront apartments and villas in developments like El Alamillo, generating an annual revenue of €26,505. Its natural beauty and serene atmosphere ensure steady demand from domestic and international travelers.

Águilas, at the southern tip of the Murcia region, is a charming fishing village with wild beaches and a carnival declared of International Tourist Interest. It is a destination that enchants with its light, its seabed, and its unhurried pace of life. The Airbnb market is dynamic here, featuring an annual revenue of €22,964. Visitors value apartments near the harbor and bay-view homes, taking advantage of an average daily rate of €115. Its authenticity and privileged climate ensure steady demand from tourists seeking the essence of the Mediterranean away from the crowds.