Best Airbnb Markets in Provence Alpes Côte D'azur, France

Cannes, the global capital of cinema and luxury, is a glamorous destination attracting a prestigious international clientele year-round. From the Croisette to its sandy beaches and the Lérins Islands, the city pulses with the energy of major conventions and world-class festivals. The rental market is massive, featuring over 10,255 listings. Visitors seek both the prestige of luxury oceanfront apartments and the historic charm of the Suquet district. With an annual revenue of €39,617, Cannes delivers exceptional performance driven by high-end business and leisure tourism.

Nice, the jewel of the French Riviera and a UNESCO World Heritage site, elegantly blends historic charm with Mediterranean energy. From the Promenade des Anglais to the colorful Old Nice and its prestigious museums, the city attracts an eclectic international crowd. The Airbnb market is high-performing here, boasting an occupancy rate of 67%. Visitors seek the charm of traditional Niçois apartments with balconies or breathtaking sea views. With an average daily rate of €146, Nice remains a safe and essential bet for short-term rental investment.

Antibes Juan-les-Pins is a multi-faceted city, blending the charm of its ancient ramparts with the seaside energy of its sandy beaches. From Port Vauban and Cap d'Antibes to the world-famous Jazz festival, the municipality attracts an upscale international clientele. The Airbnb market is very active here, featuring an occupancy rate of 63%. Visitors seek character apartments in the old town or exceptional villas on the Cap, enjoying the unique mix of heritage, luxury yachting, and the gentle French Riviera lifestyle.

Saint-Raphaël, an elegant seaside resort at the foot of the Esterel mountains, offers a spectacular natural setting with its red rocks plunging into the blue Mediterranean. It is a prime destination for families and enthusiasts of water sports and outdoor activities. The short-term rental market is robust, with high demand for beachfront apartments and villas with pools. Visitors value the variety of beaches, from the wild coves of Dramont to expansive sandy shores, ensuring steady tourist appeal throughout the year.

The world-famous Saint-Tropez remains the ultimate symbol of French Riviera glamour and exclusivity. Despite its global reputation, the village maintains an authentic charm with its colorful streets and iconic harbor where traditional fishing boats sit alongside giant yachts. The rental market is exceptional, featuring an average daily rate of €484. Visitors seek exclusive villas with pools near Pampelonne or renovated apartments in the village. This is a niche market where rare supply and international demand ensure record-breaking annual revenues of €93,262.

Sainte-Maxime, facing Saint-Tropez, is a vibrant, family-friendly seaside town enjoying a prime location on the gulf. Its south-facing sandy beaches and active marina make it a highly popular destination. The Airbnb market is high-performing here, boasting an occupancy rate of 56%. Visitors seek villas with gulf views or apartments near the town center for a walkable lifestyle. With an annual revenue of €51,298, Sainte-Maxime provides solid profitability driven by its warm and dynamic brand image.

Aix-en-Provence, the city of King René and Cézanne, charms visitors with its classic elegance, fountain-adorned squares, and typical Provençal lifestyle. As a vibrant university and cultural hub, it attracts a discerning international clientele year-round. The Airbnb market is robust here, boasting an occupancy rate of 62%. Visitors seek the charm of apartments in historic mansions within the old center or the tranquility of countryside estates. With an average annual revenue of €29,089, Aix provides consistent performance driven by high-quality tourism.

Hyères-les-Palmiers, a thousand-year-old city serving as the gateway to the Golden Islands (Porquerolles, Port-Cros, Le Levant), offers an exceptionally rich natural and historic setting. From its medieval old town to the Giens Peninsula—a kitesurfing paradise—the area attracts athletes and families alike. The rental market is robust, with an occupancy rate of 56%. Visitors seek oceanfront apartments or charming homes, appreciating the diverse landscapes and environmental preservation, ensuring strong tourist appeal throughout the warmer months.

Grimaud, spanning from its hilltop medieval village to the coastal town of Port Grimaud, offers a unique Provençal and maritime experience. Nicknamed the “Venice of Provence,” Port Grimaud attracts an international crowd drawn to its canals and colorful fisherman’s houses. The short-term rental market is high-performing here, with an average daily rate of €322. Visitors seek the exclusivity of homes with private moorings or the historic charm of the old village, ensuring exceptional profitability with an annual revenue per listing of €66,761 in this prestigious area.

Roquebrune-sur-Argens, overlooked by its majestic red sandstone rock, is a destination with three distinct characters: the medieval village, the fertile plains, and the seaside resort of Les Issambres. This diversity attracts a wide range of visitors, from nature lovers to vacationers seeking maritime leisure. The Airbnb market is dynamic here, featuring an occupancy rate of 55%. Visitors seek villas with pools in quiet neighborhoods or beachfront apartments in Les Issambres, appreciating the exceptional environment and proximity to the French Riviera’s major hubs.