Airbnb Occupancy Rates in Saint Tropez, Var(June 2026)
Airbnbs in Saint Tropez, Var earn an average of €94,223 per year, with a typical occupancy rate of 53% and daily rates averaging €485. There were 1,021 listings published on Airbnb in June 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Saint Tropez, France.
Saint Tropez Airbnb Market Map (June 2026)
Saint Tropez Market Performance
Period: June 2025 - May 2026
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How Often Will Your Airbnb Be Booked in Saint Tropez?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Saint Tropez is 53%, meaning properties are booked for about 194 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Saint Tropez
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 74% | 43% | 24% | 10% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Saint Tropez
June, August
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
March, November
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, October
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Saint Tropez?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Saint Tropez is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Saint Tropez
Best-in-class Airbnb properties (top 10%) in Saint Tropez achieve around €89,840 annually, while strong performers (top 25%) earn at least €45,705. Typical properties generate about €20,858 per year, and entry-level listings (bottom 25%) see earnings near €5,776, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Saint Tropez?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Saint Tropez and what makes them successful.
How Competitive is the Airbnb Market in Saint Tropez?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Saint Tropez Airbnb market currently features 1,021 active listings with an average occupancy rate of 53%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.
Airbnb Listings: Change Over Time
Strategic Entry into Saint Tropez Airbnb Market
Competitive Positioning
- Focus on mid-market with competitive pricing
- Emphasize unique features and exceptional service
- Position as luxury accommodation option
Market Opportunities
- Strong demand supports premium pricing strategies
- Stable market provides predictable investment returns
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Saint Tropez?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Saint Tropez is €485 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Saint Tropez
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €589per night | €281per night | €126per night | €41per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Saint Tropez?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Saint Tropez market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Saint Tropez?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Saint Tropez.
Current Regulatory Status
74% compliance indicates strict regulatory enforcement in this market.
Key Regulatory Requirements
Comprehensive licensing, regular inspections, and strict safety standards apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
High compliance standards ensure market quality and protect your investment.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
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