Airbnb Occupancy Rates in Sainte Maxime, Provence Alpes Côte D'azur (February 2026)

Source: GuestFavorites Last updated: 2026-02-02

Airbnbs in Sainte Maxime, Provence Alpes Côte D'azur earn an average of €39,882 per year, with a typical occupancy rate of 57% and daily rates averaging €208. There were 1,650 listings published on Airbnb in February 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Sainte Maxime, France.

Sainte Maxime Airbnb Market Map (February 2026)

1,650 listings

Sainte Maxime Market Performance

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Average Daily Rate (ADR) €208 Average daily income from a booked room in Sainte Maxime.
Occupancy Rate 57% Indicates strong demand and frequent bookings.
Median Annual Revenue €39,882 The usual yearly earnings for an Airbnb in Sainte Maxime.
Active Listings 1,650 The total count of active short-term rental listings.

Period: February 2025 - January 2026

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How Often Will Your Airbnb Be Booked in Sainte Maxime?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Sainte Maxime is 57%, meaning properties are booked for about 207 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Sainte Maxime

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
73% 43% 18% 5%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Sainte Maxime

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, November

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Sainte Maxime?

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One of the most common questions for potential Airbnb hosts in Sainte Maxime is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Sainte Maxime

Best-in-class Airbnb properties (top 10%) in Sainte Maxime achieve around €49,378 annually, while strong performers (top 25%) earn at least €19,291. Typical properties generate about €6,821 per year, and entry-level listings (bottom 25%) see earnings near €1,389, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Sainte Maxime?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Sainte Maxime Airbnb market currently features 1,650 active listings with an average occupancy rate of 57%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

February 2025 1,300 Airbnbs
↑ 27% vs
January 2026 1,650 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 27% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Sainte Maxime.

Strategic Entry into Sainte Maxime Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Sainte Maxime?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Sainte Maxime is €208 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Sainte Maxime

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
€313 per night €128 per night €42 per night €13 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Sainte Maxime?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Sainte Maxime market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) €49,378
Strong Performers (25%) €19,291
Market Average €39,882
Entry Level (25%) €1,389
Profitability Factors
High Occupancy: 57% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €208 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Sainte Maxime offers strong profitability potential with premium pricing opportunities. The combination of 57% occupancy and €208 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Sainte Maxime?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Sainte Maxime.

Current Regulatory Status

37% of properties are properly licensed, showing active regulatory oversight.

Compliance Level Active Oversight

Key Regulatory Requirements

Registration, tax collection, and safety standards are actively enforced.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Strong compliance helps maintain market quality and guest trust.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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