Airbnb Occupancy Rates in Mérida, Yucatán(April 2026)

Source: GuestFavoritesLast updated: 2026-04-02

Airbnbs in Mérida, Yucatán earn an average of $17,754 per year, with a typical occupancy rate of 60% and daily rates averaging $81. There were 4,656 listings published on Airbnb in April 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Mérida, Mexico.

Mérida Airbnb Market Map (April 2026)

4,656 listings

Mérida Market Performance

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Average Daily Rate (ADR)$81Average daily income from a booked room in Mérida.
Occupancy Rate60% Indicates strong demand and frequent bookings.
Median Annual Revenue$17,754The usual yearly earnings for an Airbnb in Mérida.
Active Listings4,656The total count of active short-term rental listings.

Period: November 2025 - March 2026

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How Often Will Your Airbnb Be Booked in Mérida?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Mérida is 60%, meaning properties are booked for about 219 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Mérida

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
41%35%23%5%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Mérida

Peak Months

December, January

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, July

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

September, August

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Mérida?

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One of the most common questions for potential Airbnb hosts in Mérida is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Mérida

Best-in-class Airbnb properties (top 10%) in Mérida achieve around $31,075 annually, while strong performers (top 25%) earn at least $16,421. Typical properties generate about $7,951 per year, and entry-level listings (bottom 25%) see earnings near $1,656, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Mérida?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Mérida Airbnb market currently features 4,656 active listings with an average occupancy rate of 60%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

November 20254,589 Airbnbs
↑ 1%vs
March 20264,656 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 1% over the past year. This stability provides predictable market conditions for Airbnb investment in Mérida.

Strategic Entry into Mérida Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Focus on value-for-money positioning
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Mérida?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Mérida is $81 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Mérida

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$65per night$37per night$20per night$8per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Mérida?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Mérida market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$31,075
Strong Performers (25%)$16,421
Market Average$17,754
Entry Level (25%)$1,656
Profitability Factors
High Occupancy: 60% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $81 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Mérida offers excellent profitability potential with value-based market positioning. The combination of 60% occupancy and $81 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Mérida?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Mérida.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Mérida Are Most Profitable for Airbnb?

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Not all areas within Mérida perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings195
Daily Rate$59
Occupancy58%
Revenue$12,811
Active Listings159
Daily Rate$67
Occupancy61%
Revenue$15,073
Active Listings130
Daily Rate$87
Occupancy55%
Revenue$17,893
Active Listings111
Daily Rate$63
Occupancy62%
Revenue$14,383
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Fraccionamiento Gran Santa Fe Norte

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Fraccionamiento Del Norte

Active Listings25
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Colonia San Antonio Cinta

Active Listings23
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Fraccionamiento Las Américas Vi

Active Listings33
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Nucleo Sodzil

Active Listings28
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Fraccionamiento Gran Santa Fe Norte Ii

Active Listings25
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Fraccionamiento Villas La Hacienda

Active Listings21
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Colonia Revolución

Active Listings20
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Santa María Chí

Active Listings22
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Fraccionamiento Las Américas Iii

Active Listings28
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Dzitya Poligono Chuburna

Active Listings18
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