Airbnb Occupancy Rates in Strasbourg, Grand Est(March 2026)

Source: GuestFavoritesLast updated: 2026-03-12

The short-term rental market in Strasbourg, Grand Est demonstrates strong performance with an average annual revenue of €28,359 per property and a respectable occupancy rate of 64%. With an average nightly rate of €122, Strasbourg offers compelling returns on investment. As of March 2026, the city had 2,014 active listings, reflecting a mature market with consistent demand from tourists, business travelers, and cultural visitors.

Strasbourg is a medieval gem and major European cultural destination, famous for its picturesque Old Town, Christmas markets, and strategic position as a regional business and tourism hub in northeastern France.

Strasbourg Airbnb Market Map (March 2026)

2,014 listings

Strasbourg Market Performance

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Average Daily Rate (ADR)€122Average daily income from a booked room in Strasbourg.
Occupancy Rate64% Indicates strong demand and frequent bookings.
Median Annual Revenue€28,359The usual yearly earnings for an Airbnb in Strasbourg.
Active Listings2,014The total count of active short-term rental listings.

Period: March 2025 - February 2026

Is Airbnb a Good Investment in Strasbourg?

YES, Strasbourg is an excellent market for investors seeking cultural destination exposure with balanced seasonal income and reliable business travel demand.

With an average annual revenue of €28,359 and an occupancy rate of 64%, Strasbourg delivers solid fundamentals supported by Europe’s most famous Christmas market and year-round cultural tourism. The market matures beyond emerging secondary cities while avoiding the extreme seasonality of pure beach destinations. Property acquisition costs are moderate, and the established tourist infrastructure reduces market risk. For investors prioritizing revenue stability with predictable seasonal peaks and cultural destination appeal, Strasbourg is a compelling choice.

Market Comparison: Strasbourg vs. Other French Destinations

CityAvg RevenueOccupancySeasonalityRegulatory Environment
Strasbourg€28,35964%Strong winter peak (Christmas markets); Moderate year-round demandPrimary residence: 120 days/year; Moderate municipal oversight; €1-1.50 tourist tax
Paris€58,98371%Balanced year-round90-day primary residence limit; Complex regulations
Nice€36,03568%Strong summer peak90-day primary residence limit; €0.65-€3.60 tourist tax
Lyon€23,18362%Balanced moderate120-day limit; Moderate oversight
Marseille€25,33064%Strong summer peak90-day limit from Jan 2026; Strict regulations
Cannes€39,52748%Extreme summer peaks; Film festival spikesHighly seasonal; Strict oversight

Key Advantages

  • Unique Seasonal Driver: Strasbourg’s Christmas markets create a major revenue peak (20-30% of annual income) that’s entirely predictable and event-based, unlike beach seasonality.

  • Cultural & Business Demand Diversification: Tourism (cultural sites, river cruises), business travel (institutions, conferences), and city-break holidays create multiple demand streams supporting stable occupancy year-round.

  • Proven Market Infrastructure: Established tourism ecosystem, well-developed accommodation standards, and professional tourism management reduce operational risk.

  • Moderate Entry Costs: Property prices are significantly lower than Paris, Nice, or Cannes while market performance is competitive.

  • Favorable Regulatory Environment: 120-day primary residence limit is generous compared to Paris or Nice. Tourist tax rates are moderate and transparent.

  • Mature Market with Growth Potential: While more established than emerging secondary cities, Strasbourg continues to invest in tourism infrastructure and cultural events.

Important Considerations

  • Competitive Urban Market: With 3,221 active listings, success requires excellent property condition and strong reviews.

  • Winter Heating Costs: Property heating expenses increase during the cold Alsace winter, impacting margins during the high-occupancy Christmas season.

  • Christmas Season Dependency: While diversified, the Christmas market period is critical to annual performance. Disruptions (weather, closures) could significantly impact annual revenue.

  • Tourist Tax Administration: Hosts must collect and remit nightly taxes, adding modest administrative burden.

  • Business Travel Volatility: Economic downturns could impact corporate travel demand, particularly affecting off-season occupancy.

Conclusion

Strasbourg represents a compelling alternative to coastal Mediterranean markets, offering predictable cultural tourism demand with a distinctive seasonal income spike from Christmas markets. The combination of proven tourism infrastructure, year-round business travel, and reasonable regulatory burden makes it attractive for investors comfortable with cultural destination exposure and Alsace region climate. For balanced returns with interesting seasonal dynamics and institutional tourism support, Strasbourg is an excellent choice.

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How Often Will Your Airbnb Be Booked in Strasbourg?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Strasbourg is 64%, meaning properties are booked for about 232 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Strasbourg

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
94%81%61%32%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Strasbourg

Peak Months

November, October

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

July, September

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, June

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Strasbourg?

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One of the most common questions for potential Airbnb hosts in Strasbourg is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Strasbourg

Best-in-class Airbnb properties (top 10%) in Strasbourg achieve around €38,921 annually, while strong performers (top 25%) earn at least €27,049. Typical properties generate about €17,702 per year, and entry-level listings (bottom 25%) see earnings near €8,037, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Strasbourg?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Strasbourg Airbnb market currently features 2,014 active listings with an average occupancy rate of 64%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

March 20251,925 Airbnbs
↑ 5%vs
February 20262,014 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 5% over the past year. This stability provides predictable market conditions for Airbnb investment in Strasbourg.

Strategic Entry into Strasbourg Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Strasbourg?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Strasbourg is €122 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Strasbourg

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€194per night€133per night€96per night€68per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Strasbourg?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Strasbourg market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€38,921
Strong Performers (25%)€27,049
Market Average€28,359
Entry Level (25%)€8,037
Profitability Factors
High Occupancy: 64% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €122 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Strasbourg offers excellent profitability potential with competitive pricing advantages. The combination of 64% occupancy and €122 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Strasbourg?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Strasbourg.

Current Regulatory Status

80% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Operating a short-term rental in Strasbourg requires compliance with French national regulations and specific Alsace regional rules.

National Framework & Registration

All short-term rentals in France must follow these rules:

  • Primary Residence Rental Limit: Up to 120 days per year without special authorization. A primary residence is one you occupy for at least 8 months annually.

  • Secondary Residence Limits: Stricter rules apply. A “Change of Use” (changement d'usage) authorization is required, with quotas determined by municipality.

  • Registration Requirement: Every listing must be registered and display a registration number on all platforms.

Strasbourg-Specific Rules

  • Tourist Tax (Taxe de Séjour): Strasbourg charges a nightly tourist tax of approximately €1.00-€1.50 per guest per night, depending on accommodation type and season. Hosts must collect and remit this tax monthly.

  • Property Registration: All properties must be registered with the Strasbourg Tourism Office (Office de Tourisme de Strasbourg). Platform listings typically handle this, but verify your property is properly registered.

  • Building Association Rules: Some copropriétés (building associations) restrict or prohibit short-term rentals. Always check building bylaws and obtain written permission from your syndic de copropriété if required.

  • Zoning & Urban Planning: Strasbourg’s urban planning code permits short-term rentals in residential and mixed-use zones for up to 120 days per year for primary residences. Check with the city’s planning department for your specific location.

  • Accessibility Rules: Some Alsace properties must comply with regional accessibility standards if they host guests with disabilities.

Compliance Steps

  1. Register your property with the Strasbourg Tourism Office and obtain your registration number.
  2. Calculate tourist tax liability and set aside funds for monthly remittance.
  3. Check building bylaws and obtain written approval from your syndic if applicable.
  4. Verify zoning compliance with Strasbourg’s planning authority.
  5. Maintain detailed records of booking dates and guest payments for tax compliance.
  6. Ensure liability insurance that covers short-term rental activity.

For official information, consult the Strasbourg Tourism Office or the Strasbourg City Council website.

Strasbourg Market Analysis

Strasbourg’s short-term rental market benefits from a unique combination of cultural tourism, seasonal events, and business travel demand, creating a relatively balanced and predictable income stream.

Demand Drivers & Seasonality

Strasbourg maintains steady year-round demand with distinct seasonal peaks:

  • Christmas & Winter Season (October - December): Strasbourg’s world-famous Christmas markets transform the city into a major tourist destination, driving significant occupancy and premium pricing. This 6-week period often accounts for 20-30% of annual revenue.

  • Spring & Summer (May - September): Moderate leisure tourism and good weather attract visitors exploring the historic center, taking river cruises, and visiting nearby wine regions. Business travel increases during this period.

  • Spring Breaks & Easter (March - May): Family travelers and European school groups visit, supporting solid occupancy rates even outside peak season.

  • Business Travel & Conferences: Year-round business demand from the European institutions and regional corporate headquarters maintains baseline occupancy and supports consistent bookings.

Market Characteristics

Unlike purely seasonal beach destinations, Strasbourg’s diversified demand base—cultural tourism, Christmas markets, business events, and city breaks—creates natural stability. The market is more mature than emerging secondary cities, with established competition and well-developed tourist infrastructure. Investors benefit from proven demand patterns and reliable occupancy without extreme volatility, though success depends on excellent property condition and competitive positioning.

Investment Outlook

Strasbourg represents a solid mid-tier market for investors seeking balanced returns and cultural market exposure. Its strong Christmas season and business travel demand provide income spikes that offset slower summer months. Property prices are moderate compared to coastal alternatives, and the established tourism infrastructure reduces market risk. For investors prioritizing revenue stability with seasonal income peaks and institutional backing from tourism boards, Strasbourg is an attractive choice.

Which Areas in Strasbourg Are Most Profitable for Airbnb?

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Strasbourg’s neighborhoods reflect distinct investment profiles, from the historic touristy center to business districts and residential communities.

Premium Historic Core

  • Centre: The heart of Strasbourg’s tourism and the primary revenue driver. With an annual revenue of €32,706 and occupancy of 67%, it commands premium rates of €134 per night, driven by concentrated tourist attractions, restaurants, and the Christmas market proximity. With 800 listings, it’s the most competitive neighborhood but offers the highest revenue potential.

Strong Secondary Commercial Districts

  • Bourse Esplanade Krutenau: A mixed commercial and residential district with strong fundamentals. Generating €30,593 annually with 66% occupancy and an ADR of €127, it attracts business travelers and cultural visitors seeking proximity to institutions.

  • Tribunal Gare Porte De Schirmeck: A transportation hub district with reliable demand. With 64% occupancy and an ADR of €121, it generates €28,400 annually, benefiting from railway station proximity and commercial activity.

Growing Residential Areas

  • Neudorf Musau: A residential neighborhood with solid metrics. Offering 64% occupancy and €114 ADR, it generates €26,582 annually, appealing to families and longer-stay guests.

  • Orangerie Conseil Des Xv: A mixed residential-commercial area with diverse visitor appeal. With 57% occupancy and an ADR of €127, it produces €26,471 annually, attracting both tourists and business visitors.

Emerging Value Neighborhoods

  • Cronenbourg: A developing neighborhood with competitive pricing. Generating €24,649 annually with 64% occupancy, it offers growth potential with lower acquisition costs.

  • Koenigshoffen: A residential area with moderate metrics. With 54% occupancy and €121 ADR, it generates €23,901 annually, suitable for budget-conscious investors.

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