Airbnb Occupancy Rates in Toulouse, Occitanie(March 2026)

Source: GuestFavoritesLast updated: 2026-03-13

The short-term rental market in Toulouse, Occitanie demonstrates robust performance with an average annual revenue of €16,966 per property. With an occupancy rate of 64% and a nightly rate averaging €73, Toulouse offers a balanced opportunity for both established and emerging hosts. As of March 2026, the city had 2,938 active listings, reflecting a maturing market with steady demand throughout the year.

Toulouse, France’s “City of Violets,” is a distinctive destination blending Renaissance heritage, aerospace innovation, and Mediterranean charm. Located at the crossroads of northern Europe and the Spanish border, the city attracts a diverse mix of business travelers, cultural tourists, and leisure visitors drawn to its red-brick architecture and vibrant universities. The rental market benefits from this multi-source demand, making it a compelling destination for property owners seeking predictable returns without extreme seasonality.

Toulouse Airbnb Market Map (March 2026)

2,938 listings

Toulouse Market Performance

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Average Daily Rate (ADR)€73Average daily income from a booked room in Toulouse.
Occupancy Rate64% Indicates strong demand and frequent bookings.
Median Annual Revenue€16,966The usual yearly earnings for an Airbnb in Toulouse.
Active Listings2,938The total count of active short-term rental listings.

Period: March 2025 - February 2026

Is Airbnb a Good Investment in Toulouse?

The Verdict: YES, Toulouse is an excellent market for short-term rental investors seeking stability and predictable yields.

Toulouse offers a compelling value proposition relative to France’s premium markets. With an average annual revenue of €16,966 and an occupancy rate of 64%, the city delivers steady, predictable returns without the extreme seasonality or regulatory complexity of Paris or the premium market dynamics of Nice. Property acquisition costs are significantly lower than the Côte d'Azur, while the diversified demand base—tourism, business travel, education, aerospace industry workers—provides natural resilience.

Market Comparison: Toulouse vs. Other French Destinations

CityAvg RevenueOccupancyRegulatory Environment
Toulouse€16,96664%Primary residence: 120 days/year; Secondary: Change of Use required; moderate municipal oversight.
Paris€58,98371%90-day limit for primary homes; Near-impossible compensation requirements for secondary properties.
Nice€36,03568%90-day limit for primary homes as of 2025; 3-year limit for secondary properties.
Lyon€23,18362%120-day limit for primary homes; Strict restrictions in UNESCO heritage zones.
Marseille€25,33064%90-day limit effective Jan 2026; Mandatory compensation for secondary residences.

Key Advantages

  • Stable, Year-Round Demand: Unlike beach destinations, Toulouse maintains consistent occupancy throughout the year, reducing exposure to seasonal fluctuations.

  • Lower Entry Costs: Property prices and rental acquisition costs are 30-40% lower than Nice or Cannes, improving ROI and reducing capital risk.

  • Diversified Guest Base: Business travelers, academics, tourists, and aerospace industry workers ensure multi-source bookings less vulnerable to recession or seasonal trends.

  • Favorable Regulatory Environment: 120-day primary residence limit is more generous than Paris or Nice, and fewer restrictions apply compared to southern resort destinations.

  • Growth Potential: Toulouse is actively investing in infrastructure (stadium expansions, cultural facilities, business parks), creating tailwinds for the tourism and short-term rental market.

Important Considerations

  • Competitive Market: With 5,600+ active listings, Toulouse is competitive. Success requires attentive management, excellent guest communication, and properties in prime locations or with unique appeal.

  • Business Traveler Dependent: Revenue stability depends partly on business travel demand. Economic downturns could impact corporate travel budgets.

  • Tourist Tax Administration: Unlike some markets, Toulouse imposes nightly tourist taxes that hosts must collect and remit, adding administrative overhead.

Conclusion

Toulouse represents a “sweet spot” for European short-term rental investors: strong fundamentals, reasonable regulatory burden, lower acquisition costs, and steady cash flow. While not as glamorous as the Côte d'Azur or as high-yield as secondary markets, its reliable demand, favorable primary residence rental terms, and growth trajectory make it ideal for investors prioritizing yield stability and long-term appreciation over maximum seasonal peaks.

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How Often Will Your Airbnb Be Booked in Toulouse?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Toulouse is 64%, meaning properties are booked for about 232 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Toulouse

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
94%81%62%30%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Toulouse

Peak Months

December, November

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

August, January

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

June, July

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Toulouse?

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One of the most common questions for potential Airbnb hosts in Toulouse is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Toulouse

Best-in-class Airbnb properties (top 10%) in Toulouse achieve around €23,567 annually, while strong performers (top 25%) earn at least €16,582. Typical properties generate about €10,824 per year, and entry-level listings (bottom 25%) see earnings near €4,007, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Toulouse?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Toulouse Airbnb market currently features 2,938 active listings with an average occupancy rate of 64%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

March 20253,225 Airbnbs
↓ 9%vs
February 20262,938 Airbnbs
Market dynamics show a consolidation phase, with listing count decreasing by 9% over the past year. This consolidation suggests focusing on quality and differentiation for Airbnb investment in Toulouse.

Strategic Entry into Toulouse Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Focus on value-for-money positioning
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Toulouse?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Toulouse is €73 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Toulouse

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€115per night€78per night€57per night€43per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Toulouse?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Toulouse market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€23,567
Strong Performers (25%)€16,582
Market Average€16,966
Entry Level (25%)€4,007
Profitability Factors
High Occupancy: 64% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €73 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Toulouse offers excellent profitability potential with value-based market positioning. The combination of 64% occupancy and €73 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Toulouse?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Toulouse.

Current Regulatory Status

76% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Operating a short-term rental in Toulouse requires adherence to French national regulations and Toulouse-specific municipal rules governing tourist accommodation.

National Framework & Registration

All short-term rentals in France must comply with the following rules:

  • Primary Residence Rental Limit: Up to 120 days per year without special authorization. A primary residence is one you occupy for at least 8 months annually.

  • Secondary Residence Limits: Stricter rules apply. A “Change of Use” (changement d'usage) authorization is required, with specific quotas varying by municipality.

  • Registration Requirement: Every listing must be registered and display a registration number.

Toulouse-Specific Rules

  • Tourist Tax (Taxe de Séjour): Toulouse charges a nightly tourist tax ranging from €0.50 to €2.50 per guest per night, depending on accommodation type and season. As a host, you are responsible for collecting and remitting this tax.

  • Property Registration: Properties must be registered with the Toulouse Tourism Office. This is typically handled when you list on platforms like Airbnb, but verify your property is properly registered.

  • Building Association Restrictions: Some copropriétés (building associations) restrict or ban short-term rentals. Always check building rules before purchasing.

  • Zoning & Regulations: Toulouse’s urban planning code distinguishes between residential, commercial, and mixed-use zones. Short-term rentals are generally permitted in residential zones for up to 120 days per year for primary residences.

Compliance Steps

  1. Register your property with the Toulouse Tourism Office and obtain your registration number.
  2. Calculate tourist tax liability and plan for monthly remittance.
  3. Check building bylaws and obtain written permission from your building’s syndic if required.
  4. Maintain detailed records of booking dates and guest payments for tax purposes.
  5. Ensure liability insurance that covers short-term rental activity (standard homeowner policies often exclude this).

For official information, consult the Toulouse Tourism Office or the City of Toulouse official website.

Toulouse Market Analysis

Toulouse’s short-term rental market reflects the city’s position as a major regional hub with growing tourism appeal and a strong business travel segment.

Demand Drivers & Seasonality

Unlike purely leisure-focused French destinations, Toulouse maintains relatively steady demand across the calendar year, driven by a mix of tourism and business travel.

Local demand peaks during:

  • Easter & Spring School Holidays (March - May): Families and tourists visit to explore the city’s historic center and nearby countryside. The warmer weather draws visitors to the Garonne riverfront.

  • Summer Holidays (June - August): Peak leisure season with visitors exploring the Cathedral of Saint-Sernin, the Basilica of Saint-Saurin, and day trips to the Pyrenees and Occitanie wine regions.

  • Business Events & Conferences: Year-round corporate travel, particularly around major trade shows and conferences at the Toulouse Exhibition Centre, keeps occupancy stable even in traditional low seasons.

  • Educational Travel: University events and student housing demand from Toulouse’s large academic institutions sustain consistent booking patterns.

Investment Outlook

Toulouse is transitioning from a secondary market to a prime destination for European short-term rental investors. The city offers lower acquisition costs than Paris or Nice, combined with steadier, more predictable occupancy patterns. The diversified demand base—tourism, business travel, education, and aerospace industry workers—means the market is less vulnerable to seasonal downturns that plague single-source destinations. This makes Toulouse particularly attractive for investors seeking yield stability over maximum seasonal peaks.

Which Areas in Toulouse Are Most Profitable for Airbnb?

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Toulouse’s neighborhoods reflect distinct characteristics, with central historic districts commanding premium rates while emerging areas offer growth potential.

Top Performing Neighborhoods

  • Capitole / Arnaud Bernard / Carmes: The beating heart of Toulouse’s tourist and cultural economy. With an annual revenue of €19,298 and an occupancy rate of 64%%, this district combines historic architecture with excellent walkability, restaurants, and museums. Nightly rates average €83, supported by its status as the primary tourist zone.

  • Saint Cyprien: A riverside neighborhood blending history with modernity. Generating €17,369 annually at 65%% occupancy, it benefits from proximity to cultural attractions and the Garonne waterfront, attracting both tourists and extended-stay guests.

  • Bonhoure / Guilheméry / Château De L'hers / Limayrac / Côte Pavée: An affluent residential district with strong business traveler appeal. Despite slightly lower occupancy (59%%), premium pricing of €80 per night drives impressive annual revenues of €17,162.

Business & Corporate Hubs

Emerging & Growth Markets

  • Amidonniers / Compans Caffarelli / Brouardel: A neighborhood in active development with new cultural spaces and restaurants. Occupancy runs at 67%% with competitive nightly rates of €67, making it attractive for investors seeking appreciation potential as the district matures.

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