Airbnb Occupancy Rates in Bauru, São Paulo(May 2026)

Source: GuestFavoritesLast updated: 2026-05-02

Airbnbs in Bauru, São Paulo earn an average of R$56,188 per year, with a typical occupancy rate of 48% and daily rates averaging R$322. There were 1,783 listings published on Airbnb in May 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Bauru, Brazil.

Bauru Airbnb Market Map (May 2026)

1,783 listings

Bauru Market Performance

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Average Daily Rate (ADR)R$322Average daily income from a booked room in Bauru.
Occupancy Rate48% Shows moderate demand and chances for more bookings.
Median Annual RevenueR$56,188The usual yearly earnings for an Airbnb in Bauru.
Active Listings1,783The total count of active short-term rental listings.

Period: January 2026 - April 2026

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How Often Will Your Airbnb Be Booked in Bauru?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Bauru is 48%, meaning properties are booked for about 174 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Bauru

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
83%60%24%0%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Bauru

Peak Months

February, April

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, June

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, September

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Bauru?

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One of the most common questions for potential Airbnb hosts in Bauru is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Bauru

Best-in-class Airbnb properties (top 10%) in Bauru achieve around R$81,126 annually, while strong performers (top 25%) earn at least R$43,059. Typical properties generate about R$18,834 per year, and entry-level listings (bottom 25%) see earnings near R$0, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Bauru?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Bauru Airbnb market currently features 1,783 active listings with an average occupancy rate of 48%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

January 20261,744 Airbnbs
↑ 2%vs
April 20261,783 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 2% over the past year. This stability provides predictable market conditions for Airbnb investment in Bauru.

Strategic Entry into Bauru Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Bauru?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Bauru is R$322 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Bauru

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
R$702per nightR$361per nightR$147per nightR$0per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Bauru?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Bauru market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)R$81,126
Strong Performers (25%)R$43,059
Market AverageR$56,188
Entry Level (25%)R$0
Profitability Factors
High Occupancy: 48% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: R$322 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Bauru offers strong profitability potential with premium pricing opportunities. The combination of 48% occupancy and R$322 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Bauru?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Bauru.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Bauru Are Most Profitable for Airbnb?

Explore All Areas →

Not all areas within Bauru perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings214
Daily RateR$728
Occupancy41%
RevenueR$111,258
Active Listings312
Daily RateR$527
Occupancy38%
RevenueR$74,465
Active Listings611
Daily RateR$171
Occupancy56%
RevenueR$35,266
Active Listings275
Daily RateR$230
Occupancy51%
RevenueR$43,494

Bofete

Active Listings38
Daily RateR$--
Occupancy--%
RevenueR$--

Jaú

Active Listings62
Daily RateR$--
Occupancy--%
RevenueR$--

Dois Córregos

Active Listings19
Daily RateR$--
Occupancy--%
RevenueR$--

Lins

Active Listings64
Daily RateR$--
Occupancy--%
RevenueR$--

Anhembi

Active Listings11
Daily RateR$--
Occupancy--%
RevenueR$--

Barra Bonita

Active Listings18
Daily RateR$--
Occupancy--%
RevenueR$--

Pederneiras

Active Listings16
Daily RateR$--
Occupancy--%
RevenueR$--

Torrinha

Active Listings19
Daily RateR$--
Occupancy--%
RevenueR$--

Arealva

Active Listings13
Daily RateR$--
Occupancy--%
RevenueR$--

Bariri

Active Listings16
Daily RateR$--
Occupancy--%
RevenueR$--

Lençóis Paulista

Active Listings20
Daily RateR$--
Occupancy--%
RevenueR$--

Agudos

Active Listings6
Daily RateR$--
Occupancy--%
RevenueR$--

Iacanga

Active Listings7
Daily RateR$--
Occupancy--%
RevenueR$--

Piratininga

Active Listings6
Daily RateR$--
Occupancy--%
RevenueR$--

Sabino

Active Listings2
Daily RateR$--
Occupancy--%
RevenueR$--

Mineiros Do Tietê

Active Listings8
Daily RateR$--
Occupancy--%
RevenueR$--

Conchas

Active Listings6
Daily RateR$--
Occupancy--%
RevenueR$--

Guaiçara

Active Listings10
Daily RateR$--
Occupancy--%
RevenueR$--

Duartina

Active Listings3
Daily RateR$--
Occupancy--%
RevenueR$--

Igaraçu Do Tietê

Active Listings3
Daily RateR$--
Occupancy--%
RevenueR$--

São Manuel

Active Listings5
Daily RateR$--
Occupancy--%
RevenueR$--

Presidente Alves

Active Listings1
Daily RateR$--
Occupancy--%
RevenueR$--

Promissão

Active Listings2
Daily RateR$--
Occupancy--%
RevenueR$--

Macatuba

Active Listings1
Daily RateR$--
Occupancy--%
RevenueR$--

Itaju

Active Listings5
Daily RateR$--
Occupancy--%
RevenueR$--

Cafelândia

Active Listings2
Daily RateR$--
Occupancy--%
RevenueR$--

Itatinga

Active Listings4
Daily RateR$--
Occupancy--%
RevenueR$--

Itapuí

Active Listings2
Daily RateR$--
Occupancy--%
RevenueR$--

Reginópolis

Active Listings1
Daily RateR$--
Occupancy--%
RevenueR$--

Guarantã

Active Listings1
Daily RateR$--
Occupancy--%
RevenueR$--

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