Airbnb Occupancy Rates in Berkshires, Massachusetts(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in Berkshires, Massachusetts earn an average of $62,562 per year, with a typical occupancy rate of 48% and daily rates averaging $358. There were 1,129 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Berkshires, United States.

Berkshires Airbnb Market Map (October 2026)

1,129 listings

Berkshires Market Performance

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Average Daily Rate (ADR)$358Average daily income from a booked room in Berkshires.
Occupancy Rate48% Shows moderate demand and chances for more bookings.
Median Annual Revenue$62,562The usual yearly earnings for an Airbnb in Berkshires.
Active Listings1,129The total count of active short-term rental listings.

United States average: 55% occupancy, $302 per night.

Airbnb occupancy rates by city in the United States

Period: January 2026 - September 2026

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Airbnb market analytics dashboard for Berkshires, Massachusetts

How Often Will Your Airbnb Be Booked in Berkshires?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Berkshires is 48%, meaning properties are booked for about 175 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Berkshires

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
85%62%38%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Berkshires

Peak Months

October, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Berkshires?

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One of the most common questions for potential Airbnb hosts in Berkshires is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Berkshires

Best-in-class Airbnb properties (top 10%) in Berkshires achieve around $96,292 annually, while strong performers (top 25%) earn at least $55,782. Typical properties generate about $28,391 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Berkshires?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Berkshires is $358 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Berkshires

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$578per night$374per night$224per night$98per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Berkshires?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Berkshires market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$96,292
Strong Performers (25%)$55,782
Market Average$62,562
Profitability Factors
High Occupancy: 48% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $358 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Berkshires offers strong profitability potential with premium pricing opportunities. The combination of 48% occupancy and $358 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Berkshires?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Berkshires.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Berkshires Are Most Profitable for Airbnb?

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Not all areas within Berkshires perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings104
Daily Rate$502
Occupancy47%
Revenue$87,797
Active Listings126
Daily Rate$312
Occupancy48%
Revenue$55,387

Great Barrington

Active Listings97
Daily Rate$332
Occupancy50%
Revenue$61,828

Housatonic

Active Listings59
Daily Rate$414
Occupancy54%
Revenue$82,709

Lee

Active Listings81
Daily Rate$--
Occupancy--%
Revenue$--

Williamstown

Active Listings61
Daily Rate$--
Occupancy--%
Revenue$--

North Adams

Active Listings63
Daily Rate$--
Occupancy--%
Revenue$--

Adams

Active Listings19
Daily Rate$--
Occupancy--%
Revenue$--

Lenox Dale

Active Listings14
Daily Rate$--
Occupancy--%
Revenue$--

Cheshire

Active Listings8
Daily Rate$--
Occupancy--%
Revenue$--

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