Airbnb Occupancy Rates in Cheshire, England(June 2026)

Source: GuestFavoritesLast updated: 2026-06-18

Airbnbs in Cheshire, England earn an average of £29,364 per year, with a typical occupancy rate of 57% and daily rates averaging £140. There were 2,042 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Cheshire, England.

Cheshire Airbnb Market Map (June 2026)

2,042 listings

Cheshire Market Performance

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Average Daily Rate (ADR)£140Average daily income from a booked room in Cheshire.
Occupancy Rate57% Indicates strong demand and frequent bookings.
Median Annual Revenue£29,364The usual yearly earnings for an Airbnb in Cheshire.
Active Listings2,042The total count of active short-term rental listings.

Period: June 2025 - May 2026

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How Often Will Your Airbnb Be Booked in Cheshire?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Cheshire is 57%, meaning properties are booked for about 210 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Cheshire

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
93%74%49%12%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Cheshire

Peak Months

August, April

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, September

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Cheshire?

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One of the most common questions for potential Airbnb hosts in Cheshire is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Cheshire

Best-in-class Airbnb properties (top 10%) in Cheshire achieve around £38,412 annually, while strong performers (top 25%) earn at least £25,528. Typical properties generate about £13,741 per year, and entry-level listings (bottom 25%) see earnings near £2,696, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Cheshire?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Cheshire Airbnb market currently features 2,042 active listings with an average occupancy rate of 57%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

May 20251,704 Airbnbs
↑ 20%vs
May 20262,042 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 20% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Cheshire.

Strategic Entry into Cheshire Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Cheshire?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Cheshire is £140 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Cheshire

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£205per night£138per night£99per night£50per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Cheshire?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Cheshire market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£38,412
Strong Performers (25%)£25,528
Market Average£29,364
Entry Level (25%)£2,696
Profitability Factors
High Occupancy: 57% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £140 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Cheshire offers strong profitability potential with competitive pricing advantages. The combination of 57% occupancy and £140 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Cheshire?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Cheshire.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Cheshire Are Most Profitable for Airbnb?

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Not all areas within Cheshire perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings257
Daily Rate£146
Occupancy60%
Revenue£32,428
Active Listings127
Daily Rate£148
Occupancy65%
Revenue£35,362
Active Listings130
Daily Rate£91
Occupancy63%
Revenue£21,369

Upton By Chester

Active Listings70
Daily Rate£128
Occupancy62%
Revenue£29,356

Bache

Active Listings48
Daily Rate£--
Occupancy--%
Revenue£--

Macclesfield

Active Listings44
Daily Rate£--
Occupancy--%
Revenue£--

Wilmslow

Active Listings30
Daily Rate£--
Occupancy--%
Revenue£--

Knutsford

Active Listings25
Daily Rate£--
Occupancy--%
Revenue£--

Poulton With Fearnhead

Active Listings30
Daily Rate£--
Occupancy--%
Revenue£--

Dodleston

Active Listings34
Daily Rate£--
Occupancy--%
Revenue£--

Nantwich

Active Listings39
Daily Rate£--
Occupancy--%
Revenue£--

Congleton

Active Listings37
Daily Rate£--
Occupancy--%
Revenue£--

Stockton Heath

Active Listings36
Daily Rate£--
Occupancy--%
Revenue£--

Great Sankey

Active Listings27
Daily Rate£--
Occupancy--%
Revenue£--

Saughall And Shotwick Park

Active Listings18
Daily Rate£--
Occupancy--%
Revenue£--

Tattenhall And District

Active Listings21
Daily Rate£--
Occupancy--%
Revenue£--

Mickle Trafford And District

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Little Stanney

Active Listings20
Daily Rate£--
Occupancy--%
Revenue£--

Huntington

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Tarporley

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Wincle

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Whitegate And Marton

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

Neston

Active Listings20
Daily Rate£--
Occupancy--%
Revenue£--

Frodsham

Active Listings27
Daily Rate£--
Occupancy--%
Revenue£--

Burtonwood And Westbrook

Active Listings27
Daily Rate£--
Occupancy--%
Revenue£--

Lymm

Active Listings19
Daily Rate£--
Occupancy--%
Revenue£--

Walton

Active Listings24
Daily Rate£--
Occupancy--%
Revenue£--

Little Budworth

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Halebank

Active Listings20
Daily Rate£--
Occupancy--%
Revenue£--

Mollington

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Bollington

Active Listings18
Daily Rate£--
Occupancy--%
Revenue£--

Audlem

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

Poynton With Worth

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Delamere And Oakmere

Active Listings19
Daily Rate£--
Occupancy--%
Revenue£--

Wrenbury Cum Frith

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Winsford

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Sandbach

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

Sandymoor

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Woolston

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

Dutton

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

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