Airbnb Occupancy Rates in Wiltshire, England(November 2026)
Airbnbs in Wiltshire, England earn an average of £36,047 per year, with a typical occupancy rate of 58% and daily rates averaging £169. There were 1,995 listings published on Airbnb in November 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Wiltshire, England.
Wiltshire Airbnb Market Map (November 2026)
Wiltshire Market Performance
England average: 59% occupancy, £168 per night.
Airbnb occupancy rates by city in EnglandPeriod: November 2025 - October 2026
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How Often Will Your Airbnb Be Booked in Wiltshire?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Wiltshire is 58%, meaning properties are booked for about 213 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Wiltshire
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 92% | 75% | 52% | 25% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Wiltshire
September, July
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
November, April
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, March
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Wiltshire?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Wiltshire is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Wiltshire
Best-in-class Airbnb properties (top 10%) in Wiltshire achieve around £47,876 annually, while strong performers (top 25%) earn at least £30,446. Typical properties generate about £17,971 per year, and entry-level listings (bottom 25%) see earnings near £7,130, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Wiltshire?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Wiltshire and what makes them successful.
What Should You Charge for Your Airbnb in Wiltshire?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Wiltshire is £169 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Wiltshire
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| £278per night | £163per night | £113per night | £74per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Wiltshire?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Wiltshire market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Wiltshire?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Wiltshire.
Rules for new hosts
Can a new host open an entire-home rental here?
Yes. No licence is needed.
- April 2025Furnished holiday lettings tax regime abolished; holiday-let income taxed under normal residential landlord rules
- September 2026Government response on the overnight visitor levy: mayoral strategic authorities to be given the power, covering holiday lets; legislation still to pass, with local investment plans expected by March 2028
- October 2026GOV.UK guidance for self-catering hosts states that the registration scheme is not yet in force and is expected to begin in March 2027
- TodayNext change in 4 months
- March 2027Expected start of the national short-term let registration scheme (not yet in force; regulations not yet made)
- April 2025Furnished holiday lettings tax regime abolished; holiday-let income taxed under normal residential landlord rules
- September 2026Government response on the overnight visitor levy: mayoral strategic authorities to be given the power, covering holiday lets; legislation still to pass, with local investment plans expected by March 2028
- October 2026GOV.UK guidance for self-catering hosts states that the registration scheme is not yet in force and is expected to begin in March 2027
- TodayNext change in 4 months
- March 2027Expected start of the national short-term let registration scheme (not yet in force; regulations not yet made)
- Building / HOA
- Bylaws can ban itNational
- Trend
- TighteningNational
- New licences
- AvailableNational
England has no national licence, night cap or tourist tax for short-term lets as of October 2026. The Levelling-up and Regeneration Act 2023 (s.228) requires the Secretary of State to make regulations for a national short-term let registration scheme; GOV.UK states that the scheme is not yet in force and is expected to begin in March 2027, and the planned short-term-let use class has not been made in England. Planning permission is decided by each council, leases can ban short lets (a 'private residence only' covenant is breached by Airbnb-style letting), councils may charge up to 100% council tax premium on second homes (from 1 April 2025) unless a home is let commercially enough to be rated for business rates (available 140 nights and let 70 nights a year), the furnished holiday lettings tax regime ended on 6 April 2025, and mayors are due to receive a power to charge an overnight visitor levy once legislation passes.
Last checked October 22, 2026
This is a summary, not legal advice. Check with the local authority before investing.
Registration Numbers on Airbnb
None of the active Airbnb listings we tracked last month display a registration or license number.
This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.
Key Regulatory Requirements
Minimal registration requirements may apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Very low compliance barriers make it easy to start your Airbnb business.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Wiltshire Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Wiltshire perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
Box
Landford
Bradford-on-Avon
Malmesbury
South Wraxall
Chippenham
Warminster
Corsham
Trowbridge
Clarendon Park
Bromham
Calne Without
Downton
Devizes
Melksham Without
Ashton Keynes
Redlynch
Castle Combe
Seend
Amesbury
Colerne
Marlborough
Sedgehill and Semley
Holt
Lacock
Minety
Lea and Cleverton
Shrewton
Winsley
Avebury
Dilton Marsh
Bremhill
Nettleton
Melksham
Teffont
Wingfield
Wilcot, Huish and Oare
Tisbury
Pewsey
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