Airbnb Occupancy Rates in Wiltshire, England(June 2026)
Airbnbs in Wiltshire, England earn an average of £32,412 per year, with a typical occupancy rate of 55% and daily rates averaging £161. There were 2,313 listings published on Airbnb in June 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Wiltshire, England.
Wiltshire Airbnb Market Map (June 2026)
Wiltshire Market Performance
Period: June 2025 - May 2026
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How Often Will Your Airbnb Be Booked in Wiltshire?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Wiltshire is 55%, meaning properties are booked for about 201 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Wiltshire
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 89% | 72% | 48% | 20% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Wiltshire
July, May
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
October, February
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
November, January
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Wiltshire?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Wiltshire is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Wiltshire
Best-in-class Airbnb properties (top 10%) in Wiltshire achieve around £42,536 annually, while strong performers (top 25%) earn at least £26,895. Typical properties generate about £15,166 per year, and entry-level listings (bottom 25%) see earnings near £5,078, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Wiltshire?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Wiltshire and what makes them successful.
How Competitive is the Airbnb Market in Wiltshire?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Wiltshire Airbnb market currently features 2,313 active listings with an average occupancy rate of 55%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.
Airbnb Listings: Change Over Time
Strategic Entry into Wiltshire Airbnb Market
Competitive Positioning
- Focus on mid-market with competitive pricing
- Emphasize unique features and exceptional service
- Position as luxury accommodation option
Market Opportunities
- Strong demand supports premium pricing strategies
- Rapid market growth creates new opportunities
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Wiltshire?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Wiltshire is £161 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Wiltshire
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| £254per night | £153per night | £106per night | £61per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Wiltshire?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Wiltshire market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Wiltshire?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Wiltshire.
Current Regulatory Status
No properties have proper licensing in this market, indicating minimal regulatory enforcement.
Key Regulatory Requirements
Minimal registration requirements may apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Very low compliance barriers make it easy to start your Airbnb business.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Wiltshire Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Wiltshire perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
Box
Landford
Bradford On Avon
South Wraxall
Chippenham
Malmesbury
Trowbridge
Corsham
Warminster
Bromham
Chapmanslade
Melksham Without
Clarendon Park
Calne Without
Ashton Keynes
Avebury
Amesbury
Colerne
Castle Combe
Redlynch
Minety
Holt
Dilton Marsh
Shrewton
Lacock
Marlborough
Winsley
Haydon Wick
Bremhill
Lea And Cleverton
Sedgehill And Semley
Central Swindon North
Melksham
Seend
Teffont
Donhead St. Mary
Tisbury
St. Andrews
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