England
Dorset

Airbnb Occupancy Rates in Dorset, England(August 2026)

Source: GuestFavoritesLast updated: 2026-08-20

Airbnbs in Dorset, England earn an average of £35,971 per year, with a typical occupancy rate of 57% and daily rates averaging £172. There were 7,425 listings published on Airbnb in August 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Dorset, England.

Dorset Airbnb Market Map (August 2026)

7,425 listings

Dorset Market Performance

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Average Daily Rate (ADR)£172Average daily income from a booked room in Dorset.
Occupancy Rate57% Indicates strong demand and frequent bookings.
Median Annual Revenue£35,971The usual yearly earnings for an Airbnb in Dorset.
Active Listings7,425The total count of active short-term rental listings.

Period: August 2025 - July 2026

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How Often Will Your Airbnb Be Booked in Dorset?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Dorset is 57%, meaning properties are booked for about 209 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Dorset

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
91%70%44%15%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Dorset

Peak Months

June, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Dorset?

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One of the most common questions for potential Airbnb hosts in Dorset is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Dorset

Best-in-class Airbnb properties (top 10%) in Dorset achieve around £46,015 annually, while strong performers (top 25%) earn at least £28,269. Typical properties generate about £15,208 per year, and entry-level listings (bottom 25%) see earnings near £4,518, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Dorset?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Dorset is £172 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Dorset

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£263per night£164per night£108per night£45per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Dorset?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Dorset market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£46,015
Strong Performers (25%)£28,269
Market Average£35,971
Entry Level (25%)£4,518
Profitability Factors
High Occupancy: 57% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £172 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Dorset offers strong profitability potential with premium pricing opportunities. The combination of 57% occupancy and £172 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Dorset?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Dorset.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Dorset Are Most Profitable for Airbnb?

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Not all areas within Dorset perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,305
Daily Rate£160
Occupancy57%
Revenue£33,961
Active Listings689
Daily Rate£175
Occupancy58%
Revenue£37,312
Active Listings651
Daily Rate£151
Occupancy55%
Revenue£30,968
Active Listings467
Daily Rate£181
Occupancy61%
Revenue£40,744
Active Listings442
Daily Rate£--
Occupancy--%
Revenue£--
Active Listings200
Daily Rate£--
Occupancy--%
Revenue£--
Active Listings203
Daily Rate£--
Occupancy--%
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Active Listings110
Daily Rate£--
Occupancy--%
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Crossways

Active Listings80
Daily Rate£--
Occupancy--%
Revenue£--

Corfe Castle

Active Listings95
Daily Rate£--
Occupancy--%
Revenue£--
Active Listings130
Daily Rate£--
Occupancy--%
Revenue£--
Active Listings133
Daily Rate£--
Occupancy--%
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Burton Bradstock

Active Listings71
Daily Rate£--
Occupancy--%
Revenue£--

Charmouth

Active Listings91
Daily Rate£--
Occupancy--%
Revenue£--

Worth Matravers

Active Listings56
Daily Rate£--
Occupancy--%
Revenue£--

Highcliffe And Walkford

Active Listings92
Daily Rate£--
Occupancy--%
Revenue£--

Symondsbury

Active Listings55
Daily Rate£--
Occupancy--%
Revenue£--

Netherbury

Active Listings72
Daily Rate£--
Occupancy--%
Revenue£--

Chideock

Active Listings51
Daily Rate£--
Occupancy--%
Revenue£--

Osmington

Active Listings47
Daily Rate£--
Occupancy--%
Revenue£--

Whitchurch Canonicorum

Active Listings65
Daily Rate£--
Occupancy--%
Revenue£--

Langton Matravers

Active Listings54
Daily Rate£--
Occupancy--%
Revenue£--

Ferndown Town

Active Listings33
Daily Rate£--
Occupancy--%
Revenue£--

Arne

Active Listings32
Daily Rate£--
Occupancy--%
Revenue£--

Puncknowle

Active Listings38
Daily Rate£--
Occupancy--%
Revenue£--

Bere Regis

Active Listings33
Daily Rate£--
Occupancy--%
Revenue£--

Chickerell

Active Listings57
Daily Rate£--
Occupancy--%
Revenue£--

Horton

Active Listings46
Daily Rate£--
Occupancy--%
Revenue£--

Wootton Fitzpaine

Active Listings36
Daily Rate£--
Occupancy--%
Revenue£--

Lytchett Minster And Upton

Active Listings52
Daily Rate£--
Occupancy--%
Revenue£--

Beaminster

Active Listings37
Daily Rate£--
Occupancy--%
Revenue£--

Wimborne Minster

Active Listings31
Daily Rate£--
Occupancy--%
Revenue£--

Gillingham

Active Listings33
Daily Rate£--
Occupancy--%
Revenue£--

Sherborne

Active Listings40
Daily Rate£--
Occupancy--%
Revenue£--

Winfrith Newburgh

Active Listings35
Daily Rate£--
Occupancy--%
Revenue£--

Wareham Town

Active Listings40
Daily Rate£--
Occupancy--%
Revenue£--

Shaftesbury

Active Listings37
Daily Rate£--
Occupancy--%
Revenue£--

Marshwood

Active Listings30
Daily Rate£--
Occupancy--%
Revenue£--

Bothenhampton

Active Listings32
Daily Rate£--
Occupancy--%
Revenue£--

Dorchester

Active Listings29
Daily Rate£--
Occupancy--%
Revenue£--

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