Airbnb Occupancy Rates in Portland, Weymouth And Portland(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Portland, Weymouth And Portland earn an average of £33,546 per year, with a typical occupancy rate of 57% and daily rates averaging £162. There were 203 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Portland, England.

Portland Airbnb Market Map (September 2026)

203 listings

Portland Market Performance

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Average Daily Rate (ADR)£162Average daily income from a booked room in Portland.
Occupancy Rate57% Indicates strong demand and frequent bookings.
Median Annual Revenue£33,546The usual yearly earnings for an Airbnb in Portland.
Active Listings203The total count of active short-term rental listings.

Period: September 2025 - August 2026

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Airbnb market analytics dashboard for Portland, Weymouth And Portland

How Often Will Your Airbnb Be Booked in Portland?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Portland is 57%, meaning properties are booked for about 207 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Portland

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
89%69%43%16%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Portland

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Portland?

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One of the most common questions for potential Airbnb hosts in Portland is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Portland

Best-in-class Airbnb properties (top 10%) in Portland achieve around £41,874 annually, while strong performers (top 25%) earn at least £26,365. Typical properties generate about £14,633 per year, and entry-level listings (bottom 25%) see earnings near £4,371, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Portland?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Portland is £162 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Portland

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£222per night£161per night£106per night£46per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Portland?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Portland market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£41,874
Strong Performers (25%)£26,365
Market Average£33,546
Entry Level (25%)£4,371
Profitability Factors
High Occupancy: 57% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £162 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Portland offers strong profitability potential with premium pricing opportunities. The combination of 57% occupancy and £162 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Portland?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Portland.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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