Airbnb Occupancy Rates in City Of Stoke On Trent, Staffordshire(April 2026)

Source: GuestFavoritesLast updated: 2026-04-02

Airbnbs in City Of Stoke On Trent, Staffordshire earn an average of £20,610 per year, with a typical occupancy rate of 53% and daily rates averaging £107. There were 244 listings published on Airbnb in April 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in City Of Stoke On Trent, England.

City Of Stoke On Trent Airbnb Market Map (April 2026)

244 listings

City Of Stoke On Trent Market Performance

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Average Daily Rate (ADR)£107Average daily income from a booked room in City Of Stoke On Trent.
Occupancy Rate53% Indicates strong demand and frequent bookings.
Median Annual Revenue£20,610The usual yearly earnings for an Airbnb in City Of Stoke On Trent.
Active Listings244The total count of active short-term rental listings.

Period: April 2025 - March 2026

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How Often Will Your Airbnb Be Booked in City Of Stoke On Trent?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in City Of Stoke On Trent is 53%, meaning properties are booked for about 193 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in City Of Stoke On Trent

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
83%66%43%8%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in City Of Stoke On Trent

Peak Months

July, November

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

June, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in City Of Stoke On Trent?

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One of the most common questions for potential Airbnb hosts in City Of Stoke On Trent is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in City Of Stoke On Trent

Best-in-class Airbnb properties (top 10%) in City Of Stoke On Trent achieve around £27,494 annually, while strong performers (top 25%) earn at least £19,900. Typical properties generate about £9,776 per year, and entry-level listings (bottom 25%) see earnings near £1,072, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in City Of Stoke On Trent?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The City Of Stoke On Trent Airbnb market currently features 244 active listings with an average occupancy rate of 53%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

April 2025215 Airbnbs
↑ 13%vs
March 2026244 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 13% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in City Of Stoke On Trent.

Strategic Entry into City Of Stoke On Trent Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in City Of Stoke On Trent?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in City Of Stoke On Trent is £107 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in City Of Stoke On Trent

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£141per night£116per night£86per night£21per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in City Of Stoke On Trent?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the City Of Stoke On Trent market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£27,494
Strong Performers (25%)£19,900
Market Average£20,610
Entry Level (25%)£1,072
Profitability Factors
High Occupancy: 53% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £107 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: City Of Stoke On Trent offers strong profitability potential with competitive pricing advantages. The combination of 53% occupancy and £107 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in City Of Stoke On Trent?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in City Of Stoke On Trent.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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