Airbnb Occupancy Rates in Colonia, Uruguay(March 2026)

Source: GuestFavoritesLast updated: 2026-03-12

Airbnbs in Colonia, Uruguay earn an average of $14,197 per year, with a typical occupancy rate of 38% and daily rates averaging $102. There were 834 listings published on Airbnb in March 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Colonia, Uruguay.

Colonia Airbnb Market Map (March 2026)

834 listings

Colonia Market Performance

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Average Daily Rate (ADR)$102Average daily income from a booked room in Colonia.
Occupancy Rate38% Shows moderate demand and chances for more bookings.
Median Annual Revenue$14,197The usual yearly earnings for an Airbnb in Colonia.
Active Listings834The total count of active short-term rental listings.

Period: March 2025 - February 2026

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How Often Will Your Airbnb Be Booked in Colonia?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Colonia is 38%, meaning properties are booked for about 139 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Colonia

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
65%45%23%6%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Colonia

Peak Months

December, February

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

August, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

September, June

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Colonia?

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One of the most common questions for potential Airbnb hosts in Colonia is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Colonia

Best-in-class Airbnb properties (top 10%) in Colonia achieve around $19,518 annually, while strong performers (top 25%) earn at least $11,647. Typical properties generate about $5,210 per year, and entry-level listings (bottom 25%) see earnings near $1,324, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Colonia?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Colonia Airbnb market currently features 834 active listings with an average occupancy rate of 38%. This represents a moderately competitive market environment where market development offers potential for early adopters.

Airbnb Listings: Change Over Time

March 2025701 Airbnbs
↑ 19%vs
February 2026834 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 19% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Colonia.

Strategic Entry into Colonia Airbnb Market

Competitive Positioning
  • Offer budget-friendly options to capture price-sensitive guests
  • Balance quality and competitive pricing
  • Target mid-range market segment
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Colonia?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Colonia is $102 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Colonia

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$155per night$98per night$60per night$23per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Colonia?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Colonia market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$19,518
Strong Performers (25%)$11,647
Market Average$14,197
Entry Level (25%)$1,324
Profitability Factors
High Occupancy: 38% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $102 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Colonia offers developing profitability potential with competitive pricing advantages. The combination of 38% occupancy and $102 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Colonia?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Colonia.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Colonia Are Most Profitable for Airbnb?

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Not all areas within Colonia perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings422
Daily Rate$91
Occupancy40%
Revenue$13,607

El Ensueño

Active Listings65
Daily Rate$102
Occupancy41%
Revenue$15,406

Carmelo

Active Listings48
Daily Rate$112
Occupancy38%
Revenue$15,757

El Faro

Active Listings25
Daily Rate$267
Occupancy28%
Revenue$28,158

Santa Ana

Active Listings69
Daily Rate$--
Occupancy--%
Revenue$--

Blanca Arena

Active Listings5
Daily Rate$--
Occupancy--%
Revenue$--

Carmelo Golf

Active Listings8
Daily Rate$--
Occupancy--%
Revenue$--

Britópolis

Active Listings19
Daily Rate$--
Occupancy--%
Revenue$--

Los Pinos

Active Listings20
Daily Rate$--
Occupancy--%
Revenue$--

Boca Del Rosario

Active Listings10
Daily Rate$--
Occupancy--%
Revenue$--

Laguna De Los Patos

Active Listings8
Daily Rate$--
Occupancy--%
Revenue$--

Nueva Helvecia

Active Listings15
Daily Rate$--
Occupancy--%
Revenue$--

Nueva Palmira

Active Listings15
Daily Rate$--
Occupancy--%
Revenue$--

Zagarzazú

Active Listings16
Daily Rate$--
Occupancy--%
Revenue$--

Juan Lacaze

Active Listings13
Daily Rate$--
Occupancy--%
Revenue$--

Playa Parant

Active Listings9
Daily Rate$--
Occupancy--%
Revenue$--

Santa Regina

Active Listings7
Daily Rate$--
Occupancy--%
Revenue$--

El Quinton

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

Riachuelo

Active Listings9
Daily Rate$--
Occupancy--%
Revenue$--

Artilleros

Active Listings6
Daily Rate$--
Occupancy--%
Revenue$--

Playa Fomento

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

Conchillas

Active Listings5
Daily Rate$--
Occupancy--%
Revenue$--

Arrivillaga

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

Puerto Inglés

Active Listings6
Daily Rate$--
Occupancy--%
Revenue$--

Brisas Del Plata

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

Colonia Valdense

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

El Cerro

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

Rosario

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

Playa Azul

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

Colonia Cosmopolita

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

Juan Carlos Caseros

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

Paraje Minuano

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

Chico Torino

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

La Paz

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

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