Airbnb Occupancy Rates in Cotia, São Paulo(May 2026)

Source: GuestFavoritesLast updated: 2026-05-02

Airbnbs in Cotia, São Paulo earn an average of R$95,776 per year, with a typical occupancy rate of 49% and daily rates averaging R$536. There were 431 listings published on Airbnb in May 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Cotia, Brazil.

Cotia Airbnb Market Map (May 2026)

431 listings

Cotia Market Performance

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Average Daily Rate (ADR)R$536Average daily income from a booked room in Cotia.
Occupancy Rate49% Shows moderate demand and chances for more bookings.
Median Annual RevenueR$95,776The usual yearly earnings for an Airbnb in Cotia.
Active Listings431The total count of active short-term rental listings.

Period: January 2026 - April 2026

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How Often Will Your Airbnb Be Booked in Cotia?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Cotia is 49%, meaning properties are booked for about 179 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Cotia

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
80%56%22%0%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Cotia

Peak Months

March, February

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

June, September

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

October, August

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Cotia?

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One of the most common questions for potential Airbnb hosts in Cotia is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Cotia

Best-in-class Airbnb properties (top 10%) in Cotia achieve around R$139,839 annually, while strong performers (top 25%) earn at least R$61,161. Typical properties generate about R$23,412 per year, and entry-level listings (bottom 25%) see earnings near R$0, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Cotia?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Cotia Airbnb market currently features 431 active listings with an average occupancy rate of 49%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

January 2026452 Airbnbs
↓ 5%vs
April 2026431 Airbnbs
Market dynamics show a consolidation phase, with listing count decreasing by 5% over the past year. This stability provides predictable market conditions for Airbnb investment in Cotia.

Strategic Entry into Cotia Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Cotia?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Cotia is R$536 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Cotia

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
R$1,197per nightR$583per nightR$184per nightR$0per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Cotia?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Cotia market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)R$139,839
Strong Performers (25%)R$61,161
Market AverageR$95,776
Entry Level (25%)R$0
Profitability Factors
High Occupancy: 49% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: R$536 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Cotia offers strong profitability potential with premium pricing opportunities. The combination of 49% occupancy and R$536 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Cotia?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Cotia.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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