Airbnb Occupancy Rates in Durham / Chapel Hill, North Carolina(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Durham / Chapel Hill, North Carolina earn an average of $35,387 per year, with a typical occupancy rate of 56% and daily rates averaging $172. There were 1,624 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Durham / Chapel Hill, United States.

Durham / Chapel Hill Airbnb Market Map (September 2026)

1,624 listings

Durham / Chapel Hill Market Performance

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Average Daily Rate (ADR)$172Average daily income from a booked room in Durham / Chapel Hill.
Occupancy Rate56% Indicates strong demand and frequent bookings.
Median Annual Revenue$35,387The usual yearly earnings for an Airbnb in Durham / Chapel Hill.
Active Listings1,624The total count of active short-term rental listings.

Period: January 2026 - August 2026

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How Often Will Your Airbnb Be Booked in Durham / Chapel Hill?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Durham / Chapel Hill is 56%, meaning properties are booked for about 206 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Durham / Chapel Hill

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
93%77%54%22%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Durham / Chapel Hill

Peak Months

May, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Durham / Chapel Hill?

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One of the most common questions for potential Airbnb hosts in Durham / Chapel Hill is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Durham / Chapel Hill

Best-in-class Airbnb properties (top 10%) in Durham / Chapel Hill achieve around $52,839 annually, while strong performers (top 25%) earn at least $35,123. Typical properties generate about $21,569 per year, and entry-level listings (bottom 25%) see earnings near $7,577, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Durham / Chapel Hill?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Durham / Chapel Hill is $172 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Durham / Chapel Hill

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$289per night$182per night$126per night$75per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Durham / Chapel Hill?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Durham / Chapel Hill market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$52,839
Strong Performers (25%)$35,123
Market Average$35,387
Entry Level (25%)$7,577
Profitability Factors
High Occupancy: 56% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $172 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Durham / Chapel Hill offers strong profitability potential with premium pricing opportunities. The combination of 56% occupancy and $172 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Durham / Chapel Hill?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Durham / Chapel Hill.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Durham / Chapel Hill Are Most Profitable for Airbnb?

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Not all areas within Durham / Chapel Hill perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,053
Daily Rate$155
Occupancy57%
Revenue$32,878
Active Listings148
Daily Rate$201
Occupancy52%
Revenue$38,851
Active Listings105
Daily Rate$175
Occupancy57%
Revenue$36,738

Hillsborough

Active Listings44
Daily Rate$142
Occupancy56%
Revenue$29,487

Pittsboro

Active Listings29
Daily Rate$--
Occupancy--%
Revenue$--

Fearrington Village

Active Listings18
Daily Rate$--
Occupancy--%
Revenue$--

Moncure

Active Listings12
Daily Rate$--
Occupancy--%
Revenue$--

Governors Club

Active Listings12
Daily Rate$--
Occupancy--%
Revenue$--

Governors Village

Active Listings9
Daily Rate$--
Occupancy--%
Revenue$--

Siler City

Active Listings11
Daily Rate$--
Occupancy--%
Revenue$--

Roxboro

Active Listings13
Daily Rate$--
Occupancy--%
Revenue$--

Rougemont

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

Gorman

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

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