United States
North Carolina

Airbnb Occupancy Rates in North Carolina, United States(July 2026)

Source: GuestFavoritesLast updated: 2026-07-09

Airbnbs in North Carolina, United States earn an average of $48,106 per year, with a typical occupancy rate of 49% and daily rates averaging $269. There were 55,895 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in North Carolina, United States.

North Carolina Airbnb Market Map (July 2026)

55,895 listings

North Carolina Market Performance

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Average Daily Rate (ADR)$269Average daily income from a booked room in North Carolina.
Occupancy Rate49% Shows moderate demand and chances for more bookings.
Median Annual Revenue$48,106The usual yearly earnings for an Airbnb in North Carolina.
Active Listings55,895The total count of active short-term rental listings.

Period: January 2026 - June 2026

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Airbnb market analytics dashboard for North Carolina, United States

How Often Will Your Airbnb Be Booked in North Carolina?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in North Carolina is 49%, meaning properties are booked for about 179 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in North Carolina

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
86%66%40%14%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in North Carolina

Peak Months

May, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, September

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in North Carolina?

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One of the most common questions for potential Airbnb hosts in North Carolina is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in North Carolina

Best-in-class Airbnb properties (top 10%) in North Carolina achieve around $76,208 annually, while strong performers (top 25%) earn at least $42,944. Typical properties generate about $21,418 per year, and entry-level listings (bottom 25%) see earnings near $6,544, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in North Carolina?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The North Carolina Airbnb market currently features 55,895 active listings with an average occupancy rate of 49%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Strategic Entry into North Carolina Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in North Carolina?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in North Carolina is $269 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in North Carolina

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$429per night$261per night$157per night$59per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in North Carolina?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the North Carolina market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$76,208
Strong Performers (25%)$42,944
Market Average$48,106
Entry Level (25%)$6,544
Profitability Factors
High Occupancy: 49% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $269 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: North Carolina offers strong profitability potential with premium pricing opportunities. The combination of 49% occupancy and $269 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in North Carolina?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in North Carolina.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in North Carolina Are Most Profitable for Airbnb?

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Not all areas within North Carolina perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,867
Daily Rate$444
Occupancy54%
Revenue$88,910
Active Listings1,398
Daily Rate$441
Occupancy53%
Revenue$86,696
Active Listings1,840
Daily Rate$309
Occupancy54%
Revenue$61,796
Active Listings1,141
Daily Rate$473
Occupancy55%
Revenue$95,992
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