Airbnb Occupancy Rates in Raleigh, Raleigh / Cary(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Raleigh, Raleigh / Cary earn an average of $36,808 per year, with a typical occupancy rate of 58% and daily rates averaging $175. There were 1,343 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Raleigh, United States.

Raleigh Airbnb Market Map (September 2026)

1,343 listings

Raleigh Market Performance

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Average Daily Rate (ADR)$175Average daily income from a booked room in Raleigh.
Occupancy Rate58% Indicates strong demand and frequent bookings.
Median Annual Revenue$36,808The usual yearly earnings for an Airbnb in Raleigh.
Active Listings1,343The total count of active short-term rental listings.

Period: January 2026 - August 2026

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How Often Will Your Airbnb Be Booked in Raleigh?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Raleigh is 58%, meaning properties are booked for about 210 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Raleigh

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
93%80%59%33%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Raleigh

Peak Months

July, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Raleigh?

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One of the most common questions for potential Airbnb hosts in Raleigh is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Raleigh

Best-in-class Airbnb properties (top 10%) in Raleigh achieve around $57,549 annually, while strong performers (top 25%) earn at least $38,955. Typical properties generate about $25,703 per year, and entry-level listings (bottom 25%) see earnings near $12,822, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Raleigh?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Raleigh is $175 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Raleigh

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$284per night$191per night$138per night$100per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Raleigh?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Raleigh market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$57,549
Strong Performers (25%)$38,955
Market Average$36,808
Entry Level (25%)$12,822
Profitability Factors
High Occupancy: 58% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $175 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Raleigh offers strong profitability potential with premium pricing opportunities. The combination of 58% occupancy and $175 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Raleigh?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Raleigh.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Raleigh Are Most Profitable for Airbnb?

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Not all areas within Raleigh perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings73
Daily Rate$187
Occupancy58%
Revenue$40,230
Active Listings76
Daily Rate$182
Occupancy55%
Revenue$37,239
Active Listings35
Daily Rate$230
Occupancy61%
Revenue$51,998
Active Listings41
Daily Rate$160
Occupancy64%
Revenue$37,655
Active Listings37
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Idlewild

Active Listings19
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Brentwood

Active Listings28
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Hill And Hollow

Active Listings15
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Greater Lockwood

Active Listings24
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North Hills

Active Listings11
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State Street Village

Active Listings20
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Pullen Park

Active Listings28
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Driftwood Manor

Active Listings24
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Glenwood South

Active Listings16
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Powell Townes

Active Listings14
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Caraleigh

Active Listings15
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Worthdale

Active Listings18
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Fallon Park

Active Listings11
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Berkshire Downs West

Active Listings16
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The Cottages At Whitaker

Active Listings19
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Madonna Acres

Active Listings12
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Boylan Heights

Active Listings12
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Foxcroft

Active Listings8
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North Bend

Active Listings13
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Biltmore Hills

Active Listings9
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Madison Glen

Active Listings9
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Olde Towne Village

Active Listings9
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Pleasant Ridge & Ramsgate

Active Listings15
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Founders Row

Active Listings9
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College Crest

Active Listings9
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Spring Pines

Active Listings11
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Long Lake

Active Listings9
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Mordecai

Active Listings9
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Pinecrest

Active Listings9
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Southhall Commons

Active Listings9
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Oakwood Park

Active Listings8
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Cross Link

Active Listings9
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