Airbnb Occupancy Rates in Raleigh / Cary, North Carolina(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in Raleigh / Cary, North Carolina earn an average of $37,168 per year, with a typical occupancy rate of 58% and daily rates averaging $176. There were 2,228 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Raleigh / Cary, United States.

Raleigh / Cary Airbnb Market Map (October 2026)

2,228 listings

Raleigh / Cary Market Performance

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Average Daily Rate (ADR)$176Average daily income from a booked room in Raleigh / Cary.
Occupancy Rate58% Indicates strong demand and frequent bookings.
Median Annual Revenue$37,168The usual yearly earnings for an Airbnb in Raleigh / Cary.
Active Listings2,228The total count of active short-term rental listings.

United States average: 55% occupancy, $302 per night.

Airbnb occupancy rates by city in the United States

Period: January 2026 - September 2026

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Airbnb market analytics dashboard for Raleigh / Cary, North Carolina

How Often Will Your Airbnb Be Booked in Raleigh / Cary?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Raleigh / Cary is 58%, meaning properties are booked for about 211 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Raleigh / Cary

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
93%79%58%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Raleigh / Cary

Peak Months

July, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Raleigh / Cary?

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One of the most common questions for potential Airbnb hosts in Raleigh / Cary is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Raleigh / Cary

Best-in-class Airbnb properties (top 10%) in Raleigh / Cary achieve around $56,736 annually, while strong performers (top 25%) earn at least $39,551. Typical properties generate about $25,948 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Raleigh / Cary?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Raleigh / Cary is $176 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Raleigh / Cary

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$282per night$194per night$142per night$94per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Raleigh / Cary?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Raleigh / Cary market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$56,736
Strong Performers (25%)$39,551
Market Average$37,168
Profitability Factors
High Occupancy: 58% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $176 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Raleigh / Cary offers strong profitability potential with premium pricing opportunities. The combination of 58% occupancy and $176 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Raleigh / Cary?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Raleigh / Cary.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Raleigh / Cary Are Most Profitable for Airbnb?

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Not all areas within Raleigh / Cary perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,314
Daily Rate$175
Occupancy57%
Revenue$37,009
Active Listings282
Daily Rate$185
Occupancy59%
Revenue$40,528

Wake Forest

Active Listings92
Daily Rate$172
Occupancy59%
Revenue$37,182

Apex

Active Listings70
Daily Rate$206
Occupancy62%
Revenue$47,112

Garner

Active Listings90
Daily Rate$--
Occupancy--%
Revenue$--

Fuquay Varina

Active Listings82
Daily Rate$--
Occupancy--%
Revenue$--

Clayton

Active Listings53
Daily Rate$--
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Revenue$--

Smithfield

Active Listings35
Daily Rate$--
Occupancy--%
Revenue$--

Holly Springs

Active Listings25
Daily Rate$--
Occupancy--%
Revenue$--

Morrisville

Active Listings19
Daily Rate$--
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Revenue$--

Knightdale

Active Listings19
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Revenue$--

Zebulon

Active Listings15
Daily Rate$--
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Revenue$--

Wendell

Active Listings20
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Revenue$--

Rolesville

Active Listings16
Daily Rate$--
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Revenue$--

Wilson's Mills

Active Listings7
Daily Rate$--
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Revenue$--

Franklinton

Active Listings9
Daily Rate$--
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Revenue$--

Benson

Active Listings8
Daily Rate$--
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Revenue$--

Archer Lodge

Active Listings11
Daily Rate$--
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Revenue$--

Louisburg

Active Listings7
Daily Rate$--
Occupancy--%
Revenue$--

Selma

Active Listings6
Daily Rate$--
Occupancy--%
Revenue$--

Four Oaks

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

Centerville

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

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