Airbnb Occupancy Rates in Flathead Lake, Montana(July 2026)

Source: GuestFavoritesLast updated: 2026-07-08

Airbnbs in Flathead Lake, Montana earn an average of $48,015 per year, with a typical occupancy rate of 46% and daily rates averaging $289. There were 430 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Flathead Lake, United States.

Flathead Lake Airbnb Market Map (July 2026)

430 listings

Flathead Lake Market Performance

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Average Daily Rate (ADR)$289Average daily income from a booked room in Flathead Lake.
Occupancy Rate46% Shows moderate demand and chances for more bookings.
Median Annual Revenue$48,015The usual yearly earnings for an Airbnb in Flathead Lake.
Active Listings430The total count of active short-term rental listings.

Period: January 2026 - June 2026

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How Often Will Your Airbnb Be Booked in Flathead Lake?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Flathead Lake is 46%, meaning properties are booked for about 166 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Flathead Lake

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
65%39%14%5%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Flathead Lake

Peak Months

August, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, September

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Flathead Lake?

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One of the most common questions for potential Airbnb hosts in Flathead Lake is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Flathead Lake

Best-in-class Airbnb properties (top 10%) in Flathead Lake achieve around $48,818 annually, while strong performers (top 25%) earn at least $23,952. Typical properties generate about $8,552 per year, and entry-level listings (bottom 25%) see earnings near $2,760, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Flathead Lake?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Flathead Lake Airbnb market currently features 430 active listings with an average occupancy rate of 46%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Strategic Entry into Flathead Lake Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Flathead Lake?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Flathead Lake is $289 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Flathead Lake

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$380per night$182per night$59per night$24per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Flathead Lake?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Flathead Lake market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$48,818
Strong Performers (25%)$23,952
Market Average$48,015
Entry Level (25%)$2,760
Profitability Factors
High Occupancy: 46% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $289 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Flathead Lake offers strong profitability potential with premium pricing opportunities. The combination of 46% occupancy and $289 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Flathead Lake?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Flathead Lake.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Flathead Lake Are Most Profitable for Airbnb?

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Not all areas within Flathead Lake perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings100
Daily Rate$205
Occupancy48%
Revenue$36,523

Bear Dance

Active Listings38
Daily Rate$453
Occupancy45%
Revenue$75,749

Woods Bay

Active Listings40
Daily Rate$289
Occupancy48%
Revenue$51,600

Finley Point

Active Listings25
Daily Rate$503
Occupancy44%
Revenue$81,486

Rollins

Active Listings16
Daily Rate$--
Occupancy--%
Revenue$--

Dayton

Active Listings22
Daily Rate$--
Occupancy--%
Revenue$--

Lindisfarne

Active Listings16
Daily Rate$--
Occupancy--%
Revenue$--

Kings Point

Active Listings8
Daily Rate$--
Occupancy--%
Revenue$--

Big Arm

Active Listings14
Daily Rate$--
Occupancy--%
Revenue$--

Rocky Point

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

Jette

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

Swan Lake

Active Listings6
Daily Rate$--
Occupancy--%
Revenue$--

Ronan

Active Listings10
Daily Rate$--
Occupancy--%
Revenue$--

Arlee

Active Listings13
Daily Rate$--
Occupancy--%
Revenue$--

Kicking Horse

Active Listings12
Daily Rate$--
Occupancy--%
Revenue$--

Lake Mary Ronan

Active Listings7
Daily Rate$--
Occupancy--%
Revenue$--

Elmo

Active Listings6
Daily Rate$--
Occupancy--%
Revenue$--

St. Ignatius

Active Listings6
Daily Rate$--
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Revenue$--

Charlo

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

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