Airbnb Occupancy Rates in Gérardmer, Grand Est (February 2026)

Source: GuestFavorites Last updated: 2026-02-02

Airbnbs in Gérardmer, Grand Est earn an average of €27,820 per year, with a typical occupancy rate of 47% and daily rates averaging €168. There were 1,370 listings published on Airbnb in February 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Gérardmer, France.

Gérardmer Airbnb Market Map (February 2026)

1,370 listings

Gérardmer Market Performance

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Average Daily Rate (ADR) €168 Average daily income from a booked room in Gérardmer.
Occupancy Rate 47% Shows moderate demand and chances for more bookings.
Median Annual Revenue €27,820 The usual yearly earnings for an Airbnb in Gérardmer.
Active Listings 1,370 The total count of active short-term rental listings.

Period: February 2025 - January 2026

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How Often Will Your Airbnb Be Booked in Gérardmer?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Gérardmer is 47%, meaning properties are booked for about 172 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Gérardmer

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
78% 58% 38% 21%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Gérardmer

Peak Months

July, February

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, May

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Gérardmer?

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One of the most common questions for potential Airbnb hosts in Gérardmer is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Gérardmer

Best-in-class Airbnb properties (top 10%) in Gérardmer achieve around €49,756 annually, while strong performers (top 25%) earn at least €24,921. Typical properties generate about €12,531 per year, and entry-level listings (bottom 25%) see earnings near €5,950, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Gérardmer?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Gérardmer Airbnb market currently features 1,370 active listings with an average occupancy rate of 47%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

February 2025 1,222 Airbnbs
↑ 12% vs
January 2026 1,370 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 12% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Gérardmer.

Strategic Entry into Gérardmer Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Gérardmer?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Gérardmer is €168 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Gérardmer

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
€386 per night €167 per night €94 per night €52 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Gérardmer?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Gérardmer market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) €49,756
Strong Performers (25%) €24,921
Market Average €27,820
Entry Level (25%) €5,950
Profitability Factors
High Occupancy: 47% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €168 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Gérardmer offers strong profitability potential with premium pricing opportunities. The combination of 47% occupancy and €168 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Gérardmer?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Gérardmer.

Current Regulatory Status

With 21% compliance, regulations are moderately enforced in this market.

Compliance Level Moderate Enforcement

Key Regulatory Requirements

Standard registration and tax obligations apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Moderate compliance requirements balance ease of entry with market protection.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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