Best Airbnb Markets in Grand Est, France

Strasbourg, the European capital, enchants with its UNESCO-listed historic center, its majestic cathedral, and the picturesque charm of Petite France. As a major cultural and political crossroads, it attracts massive international tourism year-round, with an exceptional peak during its world-famous Christmas Market. The Airbnb market is high-performing here, featuring an occupancy rate of 63%. Visitors seek the character of half-timbered apartments or modern rentals near the Parliament, generating an annual revenue of €28,540. Its prestigious reputation ensures strong and consistent profitability.

Colmar, the jewel of the Alsace Wine Route, offers a fairytale setting with its romantic canals (Little Venice), colorful houses, and unique medieval atmosphere. It is a premier destination attracting global tourism fascinated by its authenticity and timeless charm. The rental market is exceptional here, featuring an occupancy rate of 59%. Visitors primarily seek the historic character of apartments in the heart of the old center, generating a remarkable annual revenue of €28,921. Its reputation as a magical city ensures steady demand in both winter and summer.

Gérardmer, nicknamed ‘the Pearl of the Vosges’, is a dynamic mountain resort renowned for its glacial lake, ski area, and outdoor activities. It is a highly attractive market for families and nature lovers, offering an invigorating holiday setting year-round. The Airbnb market is solid here, driven by strong seasonal demand. Visitors primarily seek wooden chalets with lake views or family-sized apartments near the slopes, generating an annual revenue of €28,648. Its friendly atmosphere and natural beauty ensure solid profitability and a loyal clientele.

Reims, the City of Coronations and capital of Champagne, offers exceptional historic and gastronomic richness with its UNESCO-listed cathedral and world-famous champagne houses. It is a prestigious destination attracting international tourists fascinated by French heritage and ‘art de vivre’. The Airbnb market is very solid here, featuring an occupancy rate of 54%. Visitors appreciate the character of renovated city-center apartments or proximity to the major wine cellars, generating an average annual revenue of €17,030. Its world-class reputation and cultural energy ensure steady demand and consistent profitability.

La Bresse, a premier destination in the Vosges Mountains, offers an authentic and dynamic mountain setting renowned for its family-friendly ski area and landscape of lakes and forests. It is a highly attractive market that brilliantly blends winter sports and summer nature activities. The Airbnb market is high-performing here, driven by strong demand for outdoor stays. Visitors seek spacious mountain chalets and functional apartments with panoramic views, generating an average annual revenue of €27,276. Its friendly atmosphere and preserved nature make it a reliable choice for rental investment.

Nancy, famous for its majestic UNESCO-listed Place Stanislas and Art Nouveau heritage, is a city of art and history with exceptional architectural heritage. Between its medieval districts and student energy, the city offers an elegant and warm atmosphere that attracts many visitors. The Airbnb market is solid here, featuring an occupancy rate of 56%. Visitors appreciate the character of historic city-center apartments or proximity to museums, generating an average annual revenue of €14,172. Its cultural richness and gentle lifestyle ensure steady demand and consistent profitability.

Mulhouse, an industrial pioneer city renowned for its exceptional technical museums (Cité de l'Automobile), offers a creative and dynamic face in the heart of Alsace. As a future-oriented European crossroads, it attracts discovery tourism and a significant professional clientele. The Airbnb market is solid here, featuring an occupancy rate of 55%. Visitors appreciate functional city-center apartments or the charm of renovated industrial lofts, generating an average annual revenue of €13,899. Its economic energy and rich museum collection make it a stable and profitable urban destination.

Metz, a 2,000-year-old city at the confluence of the Moselle and Seille rivers, enchants with its yellow ‘Jaumont’ stone heritage, Gothic cathedral, and the contemporary Pompidou-Metz Center. It is a city of art and history that brilliantly blends medieval heritage with modern architectural bold. The Airbnb market is high-performing here, featuring an occupancy rate of 60%. Visitors seek the charm of historic apartments in the Imperial Quarter or modern rentals near the train station, generating an average annual revenue of €17,577. Its cultural richness and exceptional living environment ensure steady demand.

Troyes, a medieval city of a thousand colors, offers a journey through time with its perfectly restored half-timbered houses and churches featuring exceptional stained glass. As the historic capital of Champagne, it attracts cultural tourists fascinated by its heritage and shoppers drawn to its famous factory outlets. The Airbnb market is solid here, featuring an occupancy rate of 49%. Visitors value the charm of historic city-center apartments or the convenience of rentals near commercial areas, taking advantage of an average daily rate of €73. Its architectural richness and commercial energy ensure steady demand.

Xonrupt-Longemer, nestled in the heart of the Vosges Mountains, offers a wild and enchanting mountain setting renowned for its glacial lake and fir forests. Neighboring Gérardmer, it is a favorite destination for lovers of raw nature and peace, attracting vacationers seeking total disconnection. The rental market is high-quality here, featuring an average daily rate of €185. Visitors seek exclusive wooden chalets with lake views or charming secluded homes, generating a remarkable annual revenue of €33,516. Its striking beauty and serenity ensure exceptional profitability in both winter and summer.