Airbnb Occupancy Rates in Great Falls, Montana(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in Great Falls, Montana earn an average of $39,160 per year, with a typical occupancy rate of 54% and daily rates averaging $200. There were 240 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Great Falls, United States.

Great Falls Airbnb Market Map (October 2026)

240 listings

Great Falls Market Performance

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Average Daily Rate (ADR)$200Average daily income from a booked room in Great Falls.
Occupancy Rate54% Indicates strong demand and frequent bookings.
Median Annual Revenue$39,160The usual yearly earnings for an Airbnb in Great Falls.
Active Listings240The total count of active short-term rental listings.

United States average: 55% occupancy, $302 per night.

Airbnb occupancy rates by city in the United States

Period: January 2026 - September 2026

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How Often Will Your Airbnb Be Booked in Great Falls?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Great Falls is 54%, meaning properties are booked for about 196 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Great Falls

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
88%71%45%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Great Falls

Peak Months

August, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Great Falls?

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One of the most common questions for potential Airbnb hosts in Great Falls is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Great Falls

Best-in-class Airbnb properties (top 10%) in Great Falls achieve around $55,490 annually, while strong performers (top 25%) earn at least $35,571. Typical properties generate about $19,638 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Great Falls?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Great Falls is $200 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Great Falls

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$320per night$204per night$129per night$73per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Great Falls?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Great Falls market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$55,490
Strong Performers (25%)$35,571
Market Average$39,160
Profitability Factors
High Occupancy: 54% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $200 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Great Falls offers strong profitability potential with premium pricing opportunities. The combination of 54% occupancy and $200 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Great Falls?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Great Falls.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Great Falls Are Most Profitable for Airbnb?

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Not all areas within Great Falls perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings153
Daily Rate$146
Occupancy58%
Revenue$31,434

Hardy

Active Listings18
Daily Rate$342
Occupancy44%
Revenue$55,735

Cascade

Active Listings6
Daily Rate$297
Occupancy37%
Revenue$40,746

Monarch

Active Listings4
Daily Rate$209
Occupancy37%
Revenue$28,825

Simms

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

Ulm

Active Listings5
Daily Rate$--
Occupancy--%
Revenue$--

Neihart

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

Fort Shaw

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

Belt

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

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