Airbnb Occupancy Rates in Hamburg, Germany(June 2026)

Source: GuestFavoritesLast updated: 2026-06-18

Airbnbs in Hamburg, Germany earn an average of €35,740 per year, with a typical occupancy rate of 65% and daily rates averaging €151. There were 1,950 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Hamburg, Germany.

Hamburg Airbnb Market Map (June 2026)

1,950 listings

Hamburg Market Performance

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Average Daily Rate (ADR)€151Average daily income from a booked room in Hamburg.
Occupancy Rate65% Indicates strong demand and frequent bookings.
Median Annual Revenue€35,740The usual yearly earnings for an Airbnb in Hamburg.
Active Listings1,950The total count of active short-term rental listings.

Period: June 2025 - May 2026

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How Often Will Your Airbnb Be Booked in Hamburg?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Hamburg is 65%, meaning properties are booked for about 237 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Hamburg

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
99%84%63%26%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Hamburg

Peak Months

June, April

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Hamburg?

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One of the most common questions for potential Airbnb hosts in Hamburg is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Hamburg

Best-in-class Airbnb properties (top 10%) in Hamburg achieve around €50,064 annually, while strong performers (top 25%) earn at least €33,396. Typical properties generate about €18,849 per year, and entry-level listings (bottom 25%) see earnings near €5,869, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Hamburg?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Hamburg Airbnb market currently features 1,950 active listings with an average occupancy rate of 65%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

May 20251,895 Airbnbs
↑ 3%vs
May 20261,950 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 3% over the past year. This stability provides predictable market conditions for Airbnb investment in Hamburg.

Strategic Entry into Hamburg Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Hamburg?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Hamburg is €151 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Hamburg

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€233per night€163per night€116per night€67per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Hamburg?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Hamburg market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€50,064
Strong Performers (25%)€33,396
Market Average€35,740
Entry Level (25%)€5,869
Profitability Factors
High Occupancy: 65% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €151 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Hamburg offers excellent profitability potential with premium pricing opportunities. The combination of 65% occupancy and €151 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Hamburg?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Hamburg.

Current Regulatory Status

70% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Hamburg Are Most Profitable for Airbnb?

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Not all areas within Hamburg perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings231
Daily Rate€155
Occupancy72%
Revenue€40,861
Active Listings97
Daily Rate€262
Occupancy76%
Revenue€73,570
Active Listings182
Daily Rate€155
Occupancy61%
Revenue€34,585
Active Listings151
Daily Rate€153
Occupancy66%
Revenue€36,885
Active Listings131
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Hafen City

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Eppendorf

Active Listings60
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Lokstedt

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Borgfelde

Active Listings34
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Barmbek Nord

Active Listings45
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Hammerbrook

Active Listings31
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Hoheluft Ost

Active Listings37
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Harvestehude

Active Listings36
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Eilbek

Active Listings34
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Bergedorf

Active Listings34
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Osdorf

Active Listings30
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Hohenfelde

Active Listings31
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Harburg

Active Listings25
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Langenhorn

Active Listings20
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Active Listings40
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Neuland

Active Listings20
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Groß Flottbek

Active Listings19
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Eißendorf

Active Listings19
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Schnelsen

Active Listings18
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Active Listings21
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Eidelstedt

Active Listings18
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