Airbnb Occupancy Rates in Hampshire, England(July 2026)
Airbnbs in Hampshire, England earn an average of £33,144 per year, with a typical occupancy rate of 59% and daily rates averaging £155. There were 4,651 listings published on Airbnb in July 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Hampshire, England.
Hampshire Airbnb Market Map (July 2026)
Hampshire Market Performance
Period: July 2025 - June 2026
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How Often Will Your Airbnb Be Booked in Hampshire?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Hampshire is 59%, meaning properties are booked for about 214 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Hampshire
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 94% | 76% | 51% | 19% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Hampshire
May, August
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
October, March
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, November
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Hampshire?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Hampshire is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Hampshire
Best-in-class Airbnb properties (top 10%) in Hampshire achieve around £43,374 annually, while strong performers (top 25%) earn at least £28,180. Typical properties generate about £15,628 per year, and entry-level listings (bottom 25%) see earnings near £4,684, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Hampshire?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Hampshire and what makes them successful.
How Competitive is the Airbnb Market in Hampshire?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Hampshire Airbnb market currently features 4,651 active listings with an average occupancy rate of 59%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.
Airbnb Listings: Change Over Time
Strategic Entry into Hampshire Airbnb Market
Competitive Positioning
- Focus on mid-market with competitive pricing
- Emphasize unique features and exceptional service
- Position as luxury accommodation option
Market Opportunities
- Strong demand supports premium pricing strategies
- Rapid market growth creates new opportunities
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Hampshire?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Hampshire is £155 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Hampshire
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| £243per night | £158per night | £107per night | £54per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Hampshire?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Hampshire market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Hampshire?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Hampshire.
Current Regulatory Status
No properties have proper licensing in this market, indicating minimal regulatory enforcement.
Key Regulatory Requirements
Minimal registration requirements may apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Very low compliance barriers make it easy to start your Airbnb business.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Hampshire Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Hampshire perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
Brockenhurst
Ringwood
Boldre
Itchen Valley
Sway
Godshill
Burley
Lyndhurst
Fordingbridge
Hordle
Southwick And Widley
Ellingham, Harbridge And Ibsley
Hamble Le Rice
Beaulieu
Bransgore
Copythorne
Fawley
Sopley
Rooksdown
Andover
Wickham And Knowle
Hyde
Fleet
West End
Cliddesden
Hound
Eastleigh Town
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