Airbnb Occupancy Rates in Winchester, Hampshire(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Winchester, Hampshire earn an average of £37,416 per year, with a typical occupancy rate of 58% and daily rates averaging £176. There were 508 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Winchester, England.

Winchester Airbnb Market Map (September 2026)

508 listings

Winchester Market Performance

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Average Daily Rate (ADR)£176Average daily income from a booked room in Winchester.
Occupancy Rate58% Indicates strong demand and frequent bookings.
Median Annual Revenue£37,416The usual yearly earnings for an Airbnb in Winchester.
Active Listings508The total count of active short-term rental listings.

Period: September 2025 - August 2026

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How Often Will Your Airbnb Be Booked in Winchester?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Winchester is 58%, meaning properties are booked for about 213 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Winchester

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
93%75%50%18%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Winchester

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Winchester?

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One of the most common questions for potential Airbnb hosts in Winchester is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Winchester

Best-in-class Airbnb properties (top 10%) in Winchester achieve around £48,029 annually, while strong performers (top 25%) earn at least £31,622. Typical properties generate about £17,213 per year, and entry-level listings (bottom 25%) see earnings near £5,097, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Winchester?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Winchester is £176 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Winchester

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£266per night£179per night£118per night£59per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Winchester?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Winchester market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£48,029
Strong Performers (25%)£31,622
Market Average£37,416
Entry Level (25%)£5,097
Profitability Factors
High Occupancy: 58% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £176 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Winchester offers strong profitability potential with premium pricing opportunities. The combination of 58% occupancy and £176 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Winchester?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Winchester.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Winchester Are Most Profitable for Airbnb?

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Not all areas within Winchester perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings154
Daily Rate£157
Occupancy63%
Revenue£36,533

Itchen Valley

Active Listings25
Daily Rate£526
Occupancy52%
Revenue£100,711

Hursley

Active Listings24
Daily Rate£211
Occupancy49%
Revenue£37,971

Kings Worthy

Active Listings16
Daily Rate£182
Occupancy60%
Revenue£39,957

Bishops Waltham

Active Listings19
Daily Rate£--
Occupancy--%
Revenue£--

Owslebury

Active Listings18
Daily Rate£--
Occupancy--%
Revenue£--

Durley

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

Soberton

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Hambledon

Active Listings20
Daily Rate£--
Occupancy--%
Revenue£--

Curdridge

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

West Meon

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Compton And Shawford

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

New Alresford

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Shedfield

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Twyford

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Denmead

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Sparsholt

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

Beauworth

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Bighton

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

Corhampton And Meonstoke

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

Swanmore

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Warnford

Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

Bramdean And Hinton Ampner

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Colden Common

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Boarhunt

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Wonston

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Upham

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Otterbourne

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Itchen Stoke And Ovington

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Exton

Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

Headbourne Worthy

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Wickham And Knowle

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Cheriton

Active Listings2
Daily Rate£--
Occupancy--%
Revenue£--

Old Alresford

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Whiteley

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Northington

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Littleton And Harestock

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

South Wonston

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Micheldever

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Crawley

Active Listings2
Daily Rate£--
Occupancy--%
Revenue£--

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