Airbnb Occupancy Rates in Harz, Sachsen Anhalt(July 2026)

Source: GuestFavoritesLast updated: 2026-07-13

Airbnbs in Harz, Sachsen Anhalt earn an average of €24,459 per year, with a typical occupancy rate of 54% and daily rates averaging €124. There were 1,799 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Harz, Germany.

Harz Airbnb Market Map (July 2026)

1,799 listings

Harz Market Performance

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Average Daily Rate (ADR)€124Average daily income from a booked room in Harz.
Occupancy Rate54% Indicates strong demand and frequent bookings.
Median Annual Revenue€24,459The usual yearly earnings for an Airbnb in Harz.
Active Listings1,799The total count of active short-term rental listings.

Period: July 2025 - June 2026

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Airbnb market analytics dashboard for Harz, Sachsen Anhalt

How Often Will Your Airbnb Be Booked in Harz?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Harz is 54%, meaning properties are booked for about 197 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Harz

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
85%66%40%4%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Harz

Peak Months

April, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Harz?

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One of the most common questions for potential Airbnb hosts in Harz is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Harz

Best-in-class Airbnb properties (top 10%) in Harz achieve around €31,382 annually, while strong performers (top 25%) earn at least €20,366. Typical properties generate about €10,397 per year, and entry-level listings (bottom 25%) see earnings near €1,036, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Harz?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Harz Airbnb market currently features 1,799 active listings with an average occupancy rate of 54%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

June 20251,348 Airbnbs
↑ 34%vs
June 20261,800 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 34% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Harz.

Strategic Entry into Harz Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Harz?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Harz is €124 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Harz

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€165per night€115per night€78per night€19per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Harz?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Harz market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€31,382
Strong Performers (25%)€20,366
Market Average€24,459
Entry Level (25%)€1,036
Profitability Factors
High Occupancy: 54% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €124 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Harz offers strong profitability potential with competitive pricing advantages. The combination of 54% occupancy and €124 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Harz?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Harz.

Current Regulatory Status

Only 1% of properties have proper licensing, indicating a relatively relaxed regulatory environment.

Compliance Level Relaxed Regulations

Key Regulatory Requirements

Basic registration and safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Lower compliance barriers make it easier to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Harz Are Most Profitable for Airbnb?

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Not all areas within Harz perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings432
Daily Rate€119
Occupancy54%
Revenue€23,860
Active Listings258
Daily Rate€199
Occupancy52%
Revenue€37,898
Active Listings337
Daily Rate€105
Occupancy58%
Revenue€22,452
Active Listings311
Daily Rate€114
Occupancy47%
Revenue€20,006
Active Listings128
Daily Rate€--
Occupancy--%
Revenue€--

Ilsenburg (Harz)

Active Listings71
Daily Rate€--
Occupancy--%
Revenue€--

Harzgerode

Active Listings83
Daily Rate€--
Occupancy--%
Revenue€--

Ballenstedt

Active Listings59
Daily Rate€--
Occupancy--%
Revenue€--

Halberstadt

Active Listings47
Daily Rate€--
Occupancy--%
Revenue€--

Nordharz

Active Listings17
Daily Rate€--
Occupancy--%
Revenue€--

Huy

Active Listings10
Daily Rate€--
Occupancy--%
Revenue€--

Falkenstein/Harz

Active Listings21
Daily Rate€--
Occupancy--%
Revenue€--

Osterwieck

Active Listings11
Daily Rate€--
Occupancy--%
Revenue€--

Selke Aue

Active Listings6
Daily Rate€--
Occupancy--%
Revenue€--

Ditfurt

Active Listings4
Daily Rate€--
Occupancy--%
Revenue€--

Harsleben

Active Listings3
Daily Rate€--
Occupancy--%
Revenue€--

Schwanebeck

Active Listings2
Daily Rate€--
Occupancy--%
Revenue€--

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