Airbnb Market Data in Sachsen Anhalt, Germany(July 2026)

Occupancy, Revenue & Best Areas

Wernigerode, the ‘Colorful City in the Harz’, enchants with its magnificent half-timbered houses, fairytale castle, and as the starting point for the Brocken Railway. It is a magnet for families and cultural tourists seeking the authentic Harz experience in one of northern Germany’s most picturesque cities. The Airbnb market here is very solid, featuring an occupancy rate of 54%. Visitors prefer character-filled apartments in the historic center or holiday homes with castle views, enabling an annual revenue of €23,729. Its timeless beauty and strong tourist tradition ensure reliable demand.

Thale, at the northeastern edge of the Harz Mountains, is steeped in legend and world-famous for the spectacular Bode Gorge and the legendary Hexentanzplatz (Witches’ Dance Floor). It is a premier destination for hikers and adventurers looking to experience the dramatic nature and mythic world of the Harz. The short-term rental market here is exceptionally lucrative, featuring an impressive average daily rate of €199. Guests primarily seek exclusive holiday homes right at the forest’s edge or modern chalets with panoramic views, resulting in a substantial annual revenue of €37,874. Its unique location in the ‘Harz Grand Canyon’ ensures premier demand.

Quedlinburg, a world-class city with over 2,000 half-timbered houses spanning eight centuries, is a living monument and UNESCO World Heritage site at the edge of the Harz. As the birthplace of German royalty, it attracts history buffs and culture lovers from across the globe into its winding alleys. The Airbnb market here is very efficient, boasting an occupancy rate of 58%. Guests seek the special experience of staying in listed historic buildings, resulting in an annual revenue of €22,355. The extraordinary density of historic architecture and its high reputation as a cultural destination ensure stable and discerning demand.

Magdeburg, the ‘Otto City’ on the Elbe, impresses with its mix of imperial history, modern Hundertwasser architecture, and extensive parks. As the state capital of Saxony-Anhalt, it attracts a mix of business travelers, students, and cultural tourists. The Airbnb market here is solid, featuring an occupancy rate of 61%. Travelers value well-connected apartments in the city center or near the Elbe, resulting in an average annual revenue of €15,444. Continuous economic development and a growing tourist profile ensure regular demand for hosts.

Oberharz am Brocken offers an untouched nature experience in the heart of Germany, known for its vast forests, idyllic mountain lakes, and as a hiking paradise around the North’s highest peak. It is a premier destination for peace seekers and outdoor enthusiasts looking to experience the wilderness of the Harz National Park. The short-term rental market here is stable, featuring an occupancy rate of 47%. Guests primarily seek apartments near the forest or quaint mountain cabins, resulting in an annual revenue of €19,933. Its quiet setting and strong appeal for active nature holidays ensure steady popularity throughout the year.

Halle (Saale), the cultural capital of Saxony-Anhalt and birthplace of Handel, charms with its nearly intact historic cityscape and a vibrant art and music scene. As a significant scientific hub and university city, it attracts a keen international audience. The Airbnb market here is solid, featuring an occupancy rate of 54%. Visitors prefer modern apartments near the center or with views of the Saale meadows, enabling an annual revenue of €16,039. The rich cultural tradition and constant academic activity ensure reliable demand for hosts.