United States North Carolina
Hickory / Lenoir / Morganton

Airbnb Occupancy Rates in Hickory / Lenoir / Morganton, North Carolina(July 2026)

Source: GuestFavoritesLast updated: 2026-07-09

Airbnbs in Hickory / Lenoir / Morganton, North Carolina earn an average of $51,903 per year, with a typical occupancy rate of 50% and daily rates averaging $284. There were 816 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Hickory / Lenoir / Morganton, United States.

Hickory / Lenoir / Morganton Airbnb Market Map (July 2026)

816 listings

Hickory / Lenoir / Morganton Market Performance

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Average Daily Rate (ADR)$284Average daily income from a booked room in Hickory / Lenoir / Morganton.
Occupancy Rate50% Indicates strong demand and frequent bookings.
Median Annual Revenue$51,903The usual yearly earnings for an Airbnb in Hickory / Lenoir / Morganton.
Active Listings816The total count of active short-term rental listings.

Period: January 2026 - June 2026

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Airbnb market analytics dashboard for Hickory / Lenoir / Morganton, North Carolina

How Often Will Your Airbnb Be Booked in Hickory / Lenoir / Morganton?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Hickory / Lenoir / Morganton is 50%, meaning properties are booked for about 183 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Hickory / Lenoir / Morganton

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
88%69%45%16%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Hickory / Lenoir / Morganton

Peak Months

April, May

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, August

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Hickory / Lenoir / Morganton?

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One of the most common questions for potential Airbnb hosts in Hickory / Lenoir / Morganton is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Hickory / Lenoir / Morganton

Best-in-class Airbnb properties (top 10%) in Hickory / Lenoir / Morganton achieve around $76,060 annually, while strong performers (top 25%) earn at least $40,998. Typical properties generate about $21,560 per year, and entry-level listings (bottom 25%) see earnings near $6,514, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!

How Competitive is the Airbnb Market in Hickory / Lenoir / Morganton?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Hickory / Lenoir / Morganton Airbnb market currently features 816 active listings with an average occupancy rate of 50%. This represents a moderately competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Strategic Entry into Hickory / Lenoir / Morganton Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Hickory / Lenoir / Morganton?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Hickory / Lenoir / Morganton is $284 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Hickory / Lenoir / Morganton

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$449per night$255per night$147per night$65per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Hickory / Lenoir / Morganton?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Hickory / Lenoir / Morganton market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$76,060
Strong Performers (25%)$40,998
Market Average$51,903
Entry Level (25%)$6,514
Profitability Factors
High Occupancy: 50% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $284 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Hickory / Lenoir / Morganton offers strong profitability potential with premium pricing opportunities. The combination of 50% occupancy and $284 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Hickory / Lenoir / Morganton?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Hickory / Lenoir / Morganton.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Hickory / Lenoir / Morganton Are Most Profitable for Airbnb?

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Not all areas within Hickory / Lenoir / Morganton perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings202
Daily Rate$601
Occupancy49%
Revenue$109,422
Active Listings113
Daily Rate$149
Occupancy60%
Revenue$33,166

Salem

Active Listings13
Daily Rate$773
Occupancy44%
Revenue$124,682

Morganton

Active Listings51
Daily Rate$118
Occupancy52%
Revenue$22,658

Lenoir

Active Listings32
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Revenue$--

Bethlehem

Active Listings18
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Glen Alpine

Active Listings20
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Northlakes

Active Listings11
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Valdese

Active Listings16
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Newton

Active Listings14
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Rhodhiss

Active Listings4
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Granite Falls

Active Listings8
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Taylorsville

Active Listings14
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Connelly Springs

Active Listings7
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Sawmills

Active Listings5
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Claremont

Active Listings6
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Maiden

Active Listings6
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Long View

Active Listings8
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St. Stephens

Active Listings6
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Conover

Active Listings4
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Brookford

Active Listings4
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Rutherford College

Active Listings3
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Hudson

Active Listings3
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Cajah's Mountain

Active Listings3
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Icard

Active Listings4
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