Airbnb Occupancy Rates in Highlands / Franklin, North Carolina(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Highlands / Franklin, North Carolina earn an average of $46,763 per year, with a typical occupancy rate of 45% and daily rates averaging $284. There were 972 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Highlands / Franklin, United States.

Highlands / Franklin Airbnb Market Map (September 2026)

972 listings

Highlands / Franklin Market Performance

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Average Daily Rate (ADR)$284Average daily income from a booked room in Highlands / Franklin.
Occupancy Rate45% Shows moderate demand and chances for more bookings.
Median Annual Revenue$46,763The usual yearly earnings for an Airbnb in Highlands / Franklin.
Active Listings972The total count of active short-term rental listings.

Period: January 2026 - August 2026

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How Often Will Your Airbnb Be Booked in Highlands / Franklin?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Highlands / Franklin is 45%, meaning properties are booked for about 165 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Highlands / Franklin

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
78%59%36%13%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Highlands / Franklin

Peak Months

June, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Highlands / Franklin?

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One of the most common questions for potential Airbnb hosts in Highlands / Franklin is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Highlands / Franklin

Best-in-class Airbnb properties (top 10%) in Highlands / Franklin achieve around $81,012 annually, while strong performers (top 25%) earn at least $43,731. Typical properties generate about $20,331 per year, and entry-level listings (bottom 25%) see earnings near $6,159, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Highlands / Franklin?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Highlands / Franklin is $284 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Highlands / Franklin

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$452per night$297per night$167per night$57per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Highlands / Franklin?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Highlands / Franklin market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$81,012
Strong Performers (25%)$43,731
Market Average$46,763
Entry Level (25%)$6,159
Profitability Factors
High Occupancy: 45% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $284 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Highlands / Franklin offers strong profitability potential with premium pricing opportunities. The combination of 45% occupancy and $284 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Highlands / Franklin?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Highlands / Franklin.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Highlands / Franklin Are Most Profitable for Airbnb?

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Not all areas within Highlands / Franklin perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings303
Daily Rate$405
Occupancy46%
Revenue$69,261
Active Listings167
Daily Rate$144
Occupancy47%
Revenue$25,072

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