Airbnb Occupancy Rates in Imperatriz, Maranhão(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Imperatriz, Maranhão earn an average of R$40,574 per year, with a typical occupancy rate of 48% and daily rates averaging R$232. There were 212 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Imperatriz, Brazil.

Imperatriz Airbnb Market Map (September 2026)

212 listings

Imperatriz Market Performance

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Average Daily Rate (ADR)R$232Average daily income from a booked room in Imperatriz.
Occupancy Rate48% Shows moderate demand and chances for more bookings.
Median Annual RevenueR$40,574The usual yearly earnings for an Airbnb in Imperatriz.
Active Listings212The total count of active short-term rental listings.

Period: January 2026 - August 2026

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How Often Will Your Airbnb Be Booked in Imperatriz?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Imperatriz is 48%, meaning properties are booked for about 175 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Imperatriz

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
77%56%18%0%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Imperatriz

Peak Months

April, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

January, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Imperatriz?

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One of the most common questions for potential Airbnb hosts in Imperatriz is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Imperatriz

Best-in-class Airbnb properties (top 10%) in Imperatriz achieve around R$55,835 annually, while strong performers (top 25%) earn at least R$37,754. Typical properties generate about R$12,161 per year, and entry-level listings (bottom 25%) see earnings near R$0, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Imperatriz?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Imperatriz is R$232 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Imperatriz

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
R$340per nightR$230per nightR$153per nightR$0per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Imperatriz?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Imperatriz market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)R$55,835
Strong Performers (25%)R$37,754
Market AverageR$40,574
Entry Level (25%)R$0
Profitability Factors
High Occupancy: 48% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: R$232 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Imperatriz offers strong profitability potential with premium pricing opportunities. The combination of 48% occupancy and R$232 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Imperatriz?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Imperatriz.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Imperatriz Are Most Profitable for Airbnb?

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Not all areas within Imperatriz perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings109
Daily RateR$205
Occupancy54%
RevenueR$40,881

Carolina

Active Listings46
Daily RateR$278
Occupancy35%
RevenueR$36,399

Balsas

Active Listings33
Daily RateR$278
Occupancy44%
RevenueR$45,716

Barra Do Corda

Active Listings10
Daily RateR$1,353
Occupancy13%
RevenueR$66,460

Riachão

Active Listings4
Daily RateR$--
Occupancy--%
RevenueR$--

Açailândia

Active Listings2
Daily RateR$--
Occupancy--%
RevenueR$--

Buriticupu

Active Listings1
Daily RateR$--
Occupancy--%
RevenueR$--

Estreito

Active Listings2
Daily RateR$--
Occupancy--%
RevenueR$--

Governador Edison Lobão

Active Listings2
Daily RateR$--
Occupancy--%
RevenueR$--

João Lisboa

Active Listings1
Daily RateR$--
Occupancy--%
RevenueR$--

Davinópolis

Active Listings1
Daily RateR$--
Occupancy--%
RevenueR$--

Itaipava Do Grajaú

Active Listings1
Daily RateR$--
Occupancy--%
RevenueR$--

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