England
Isle Of Wight

Airbnb Occupancy Rates in Isle Of Wight, England(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Isle Of Wight, England earn an average of £35,178 per year, with a typical occupancy rate of 55% and daily rates averaging £174. There were 2,698 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Isle Of Wight, England.

Isle Of Wight Airbnb Market Map (September 2026)

2,698 listings

Isle Of Wight Market Performance

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Average Daily Rate (ADR)£174Average daily income from a booked room in Isle Of Wight.
Occupancy Rate55% Indicates strong demand and frequent bookings.
Median Annual Revenue£35,178The usual yearly earnings for an Airbnb in Isle Of Wight.
Active Listings2,698The total count of active short-term rental listings.

Period: September 2025 - August 2026

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How Often Will Your Airbnb Be Booked in Isle Of Wight?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Isle Of Wight is 55%, meaning properties are booked for about 202 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Isle Of Wight

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
87%62%35%13%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Isle Of Wight

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Isle Of Wight?

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One of the most common questions for potential Airbnb hosts in Isle Of Wight is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Isle Of Wight

Best-in-class Airbnb properties (top 10%) in Isle Of Wight achieve around £41,232 annually, while strong performers (top 25%) earn at least £24,842. Typical properties generate about £12,709 per year, and entry-level listings (bottom 25%) see earnings near £4,187, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Isle Of Wight?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Isle Of Wight is £174 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Isle Of Wight

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£253per night£161per night£89per night£35per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Isle Of Wight?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Isle Of Wight market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£41,232
Strong Performers (25%)£24,842
Market Average£35,178
Entry Level (25%)£4,187
Profitability Factors
High Occupancy: 55% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £174 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Isle Of Wight offers strong profitability potential with premium pricing opportunities. The combination of 55% occupancy and £174 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Isle Of Wight?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Isle Of Wight.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Isle Of Wight Are Most Profitable for Airbnb?

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Not all areas within Isle Of Wight perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings299
Daily Rate£175
Occupancy56%
Revenue£36,092
Active Listings214
Daily Rate£211
Occupancy50%
Revenue£39,305
Active Listings235
Daily Rate£169
Occupancy55%
Revenue£34,237
Active Listings206
Daily Rate£159
Occupancy57%
Revenue£33,484
Active Listings179
Daily Rate£--
Occupancy--%
Revenue£--
Active Listings136
Daily Rate£--
Occupancy--%
Revenue£--
Active Listings163
Daily Rate£--
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Active Listings132
Daily Rate£--
Occupancy--%
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Active Listings120
Daily Rate£--
Occupancy--%
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Newport And Carisbrooke

Active Listings94
Daily Rate£--
Occupancy--%
Revenue£--

Niton And Whitwell

Active Listings78
Daily Rate£--
Occupancy--%
Revenue£--

St. Helens

Active Listings83
Daily Rate£--
Occupancy--%
Revenue£--

Wootton Bridge

Active Listings72
Daily Rate£--
Occupancy--%
Revenue£--

Totland

Active Listings60
Daily Rate£--
Occupancy--%
Revenue£--

Shalfleet

Active Listings58
Daily Rate£--
Occupancy--%
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Godshill

Active Listings55
Daily Rate£--
Occupancy--%
Revenue£--

Brighstone

Active Listings52
Daily Rate£--
Occupancy--%
Revenue£--

Yarmouth

Active Listings70
Daily Rate£--
Occupancy--%
Revenue£--

Newchurch

Active Listings55
Daily Rate£--
Occupancy--%
Revenue£--

Gurnard

Active Listings45
Daily Rate£--
Occupancy--%
Revenue£--

Havenstreet And Ashey

Active Listings41
Daily Rate£--
Occupancy--%
Revenue£--

Shorwell

Active Listings32
Daily Rate£--
Occupancy--%
Revenue£--

East Cowes

Active Listings33
Daily Rate£--
Occupancy--%
Revenue£--

Chale

Active Listings32
Daily Rate£--
Occupancy--%
Revenue£--

Brading

Active Listings24
Daily Rate£--
Occupancy--%
Revenue£--

Whippingham

Active Listings21
Daily Rate£--
Occupancy--%
Revenue£--

Northwood

Active Listings22
Daily Rate£--
Occupancy--%
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Wroxall

Active Listings19
Daily Rate£--
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Revenue£--

Lake

Active Listings24
Daily Rate£--
Occupancy--%
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Fishbourne

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Chillerton And Gatcombe

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

Arreton

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

Rookley

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

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