Airbnb Occupancy Rates in Jackson, Tennessee(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in Jackson, Tennessee earn an average of $26,237 per year, with a typical occupancy rate of 50% and daily rates averaging $143. There were 204 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Jackson, United States.

Jackson Airbnb Market Map (October 2026)

204 listings

Jackson Market Performance

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Average Daily Rate (ADR)$143Average daily income from a booked room in Jackson.
Occupancy Rate50% Indicates strong demand and frequent bookings.
Median Annual Revenue$26,237The usual yearly earnings for an Airbnb in Jackson.
Active Listings204The total count of active short-term rental listings.

United States average: 55% occupancy, $302 per night.

Airbnb occupancy rates by city in the United States

Period: January 2026 - September 2026

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Airbnb market analytics dashboard for Jackson, Tennessee

How Often Will Your Airbnb Be Booked in Jackson?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Jackson is 50%, meaning properties are booked for about 183 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Jackson

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
88%66%40%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Jackson

Peak Months

June, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Jackson?

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One of the most common questions for potential Airbnb hosts in Jackson is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Jackson

Best-in-class Airbnb properties (top 10%) in Jackson achieve around $40,113 annually, while strong performers (top 25%) earn at least $27,114. Typical properties generate about $15,776 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Jackson?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Jackson is $143 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Jackson

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$212per night$163per night$115per night$42per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Jackson?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Jackson market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$40,113
Strong Performers (25%)$27,114
Market Average$26,237
Profitability Factors
High Occupancy: 50% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $143 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Jackson offers strong profitability potential with competitive pricing advantages. The combination of 50% occupancy and $143 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Jackson?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Jackson.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Jackson Are Most Profitable for Airbnb?

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Not all areas within Jackson perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings153
Daily Rate$140
Occupancy50%
Revenue$26,088

Henderson

Active Listings12
Daily Rate$151
Occupancy47%
Revenue$26,443

Bells

Active Listings5
Daily Rate$166
Occupancy33%
Revenue$20,195

Medina

Active Listings2
Daily Rate$155
Occupancy71%
Revenue$40,307

Trenton

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

Three Way

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

Humboldt

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

Milan

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

Mercer

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

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