Airbnb Occupancy Rates in Jakarta Utara, Daerah Khusus Ibukota Jakarta(October 2026)

Source: GuestFavoritesLast updated: 2026-10-28

Airbnbs in Jakarta Utara, Daerah Khusus Ibukota Jakarta earn an average of Rp134,247,810 per year, with a typical occupancy rate of 53% and daily rates averaging Rp694,730. There were 877 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Jakarta Utara, Indonesia.

Jakarta Utara Airbnb Market Map (October 2026)

877 listings

Jakarta Utara Market Performance

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Average Daily Rate (ADR)Rp694,730Average daily income from a booked room in Jakarta Utara.
Occupancy Rate53% Indicates strong demand and frequent bookings.
Median Annual RevenueRp134,247,810The usual yearly earnings for an Airbnb in Jakarta Utara.
Active Listings877The total count of active short-term rental listings.

Indonesia average: 50% occupancy, Rp2,810,393 per night.

Airbnb occupancy rates by city in Indonesia

Period: April 2026 - September 2026

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Airbnb market analytics dashboard for Jakarta Utara, Daerah Khusus Ibukota Jakarta

How Often Will Your Airbnb Be Booked in Jakarta Utara?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Jakarta Utara is 53%, meaning properties are booked for about 193 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Jakarta Utara

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
90%73%40%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Jakarta Utara

Peak Months

May, October

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, November

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Jakarta Utara?

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One of the most common questions for potential Airbnb hosts in Jakarta Utara is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Jakarta Utara

Best-in-class Airbnb properties (top 10%) in Jakarta Utara achieve around Rp224,682,916 annually, while strong performers (top 25%) earn at least Rp140,560,699. Typical properties generate about Rp61,169,736 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Jakarta Utara?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Jakarta Utara is Rp694,730 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Jakarta Utara

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
Rp995,940per nightRp695,257per nightRp490,302per nightRp32,099per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Jakarta Utara?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Jakarta Utara market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)Rp224,682,916
Strong Performers (25%)Rp140,560,699
Market AverageRp134,247,810
Profitability Factors
High Occupancy: 53% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: Rp694,730 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Jakarta Utara offers strong profitability potential with premium pricing opportunities. The combination of 53% occupancy and Rp694,730 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Jakarta Utara?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Jakarta Utara.

Registration Numbers on Airbnb

29% of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification Some Registered Listings

Key Regulatory Requirements

Standard registration and tax obligations apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Moderate compliance requirements balance ease of entry with market protection.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Jakarta Utara Are Most Profitable for Airbnb?

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Not all areas within Jakarta Utara perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings488
Daily RateRp739,343
Occupancy53%
RevenueRp143,550,030
Active Listings189
Daily RateRp639,593
Occupancy54%
RevenueRp126,415,257
Active Listings140
Daily RateRp649,256
Occupancy50%
RevenueRp119,503,258
Active Listings54
Daily RateRp439,444
Occupancy52%
RevenueRp84,028,049

Cilincing

Active Listings5
Daily RateRp--
Occupancy--%
RevenueRp--

Koja

Active Listings1
Daily RateRp--
Occupancy--%
RevenueRp--

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